政府参与下的南京东路商圈建设发展研究

发布时间：2018-03-03 03:15

本文选题：政府参与　切入点：南京东路　出处：《上海交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：繁荣、繁华的商圈是一个城市、一个地区文明、经济高度发达的象征之一，但凡世界知名的国际大都市，都有着傲立于世的知名商圈。借助于商圈的建设和发展，可以促进当地的商业、旅游、文明的发展和传播。上海要建设“四个中心”、打造现代化的国际大都市，必然要拥有世界一流的商圈，以“中华第一街”南京东路商业街为核心的南京东路商圈就具备这样的潜质。南京东路商圈虽然有着良好的历史传承与发展基础，但也受到了不少问题的制肘，同时受到了来自其他商圈、社区商业、网络购物等的多方面的挑战与冲击，近年来的发展速度开始放缓。本论文试图从政府参与的角度对南京东路商圈的建设与发展问题进行研究，首先从政府参与商圈建设的相关理论分析入手，，结合市场失灵理论、政府失灵理论、零售商圈理论、地价理论等一般性理论，总结出一些政府参与商圈建设的普遍规律。在分析了南京东路商圈形成背景及发展现状的基础上，本研究借用SWOT分析法，从其所处的内、外部环境具体分析了其竞争优势与劣势、发展机遇与挑战，并且通过对王府井大街、香榭丽舍大街、第五大道、牛津街等四个著名商圈建设中的政府参与案例分析，对他们的发展经验进行分析与总结，在此基础上提出了政府参与南京东路商圈建设发展的具体措施的建议，以期为南京东路商圈打造世界一流商圈的实践活动提供些许的参考和借鉴。
[Abstract]:The prosperous and prosperous business circle is one of the symbols of a city, a regional civilization and a highly developed economy. However, all the world-famous international cities have established a world famous business circle. With the help of the construction and development of the commercial circle, It can promote the development and spread of local business, tourism and civilization. If Shanghai wants to build "four centers" and build a modern international metropolis, it must have a world-class business district. Nanjing East Street is the core of Nanjing East Street. Although the Nanjing East Road business district has a good historical heritage and development foundation, it has also been constrained by many problems, and at the same time it has been challenged and impacted by many aspects, such as other business circles, community commerce, online shopping, etc. In recent years, the speed of development began to slow down. This paper attempts to study the construction and development of Nanjing East Road commercial district from the angle of government participation. Firstly, it starts with the relevant theoretical analysis of government participation in the construction of commercial district, combining with the theory of market failure. The general theories such as government failure theory, retailer circle theory, land price theory and so on, summarize some general laws of government participation in the construction of commercial circle. This study uses SWOT analysis method to analyze its competitive advantages and disadvantages, development opportunities and challenges from its internal and external environment, and through the Wangfujing Street, Champs-Elysees Avenue, 5th Avenue, On the basis of the case study of the government participation in the construction of four famous commercial circles such as Oxford Street, the paper analyzes and summarizes their development experiences, and puts forward some concrete measures for the government to participate in the construction and development of the East Nanjing Road Commercial Circle. In order to provide some reference and reference for Nanjing East Road to build a world-class business circle practice activities.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F127

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