城市居民低碳消费行为及其影响因素研究

发布时间：2018-05-30 06:57

本文选题：低碳消费 + 因子分析　；参考：《江南大学》2013年硕士论文

【摘要】：低碳消费是低碳经济的根基，探究城市居民低碳消费行为的影响机理，提高居民低碳消费水平，是发展低碳经济的重要环节。首先理清了国内外学者对低碳消费及其影响因素的相关研究成果，探索了低碳消费和能源消费行为、绿色消费和可持续消费之间的联系。接着，在文献阅读和专家访谈基础上开发了城市居民低碳研究量表，将我国居民低碳消费行为划分为习惯性低碳消费行为和选择性低碳消费行为两类；综合宏观和微观研究视角，吸收心理学、社会学的研究成果，归纳总结城市居民低碳消费行为的影响因素：个人特征因素、情境结构因素和社会人口特征因素。通过对无锡市城市居民的实地问卷调查，构建了城市居民低碳消费理论研究模型和研究假设，并运用SPSS软件对调研数据进行分析。通过验证性因子分析，对于低碳消费行为变量量表进行验证。采用探索性因子分析法对城市居民低碳消费行为的影响因素进行分析，提取9个主因子分别为：低碳认知、责任感和生态价值观、低碳关注、消费观念、便捷性、产品品质、宣传教育、产品价格和政策感知效果。通过方差分析和均值分析探讨了社会人口统计变量在低碳消费意愿和低碳消费行为上的差异分析，对性别、婚姻状况进行T检验，，结果显示年龄较大者低碳意愿显著优于年轻消费者，中等收入居民消费更接近低碳化。采用多元逐步回归分析得出低碳消费意愿的影响因素有责任感和生态价值观产品品质、低碳认知、低碳关注、宣传教育；习惯性低碳消费行为的影响因素有政策感知效果、责任感和生态价值观、低碳关注、低碳认知；选择性低碳消费行为的影响因素有便捷性、责任感和生态价值观、低碳认知、产品价格、政策感知效果。通过分层回归分析发现低碳消费意愿因素在一定程度上减弱了宣传教育作用对习惯性低碳消费行为产生的正向影响；具有较高的低碳消费意愿，在一定程度上增强了政策感知效果对于习惯性低碳消费行为产生的正向影响；具有较高的低碳消费意愿，一定程度上增强了城市居民的责任感和生态价值观对于习惯性低碳消费行为的正向影响。实施选择性低碳消费行为的意愿，在一定程度上减弱了产品价格对于选择性低碳消费行为的负向影响。最后根据本文的研究结论，针对性地提出了促进城市居民低碳消费的对策建议。
[Abstract]:Low carbon consumption is the foundation of low carbon economy. It is an important link to develop low carbon economy to explore the influence mechanism of low carbon consumption behavior of urban residents and to improve the level of low carbon consumption. Firstly, this paper clarifies the research results of low-carbon consumption and its influencing factors, and explores the relationship between low-carbon consumption and energy consumption behavior, green consumption and sustainable consumption. Secondly, on the basis of literature reading and expert interviews, the paper develops a low carbon research scale for urban residents, and divides the low carbon consumption behavior of Chinese residents into two categories: habitual low carbon consumption behavior and selective low carbon consumption behavior. From the perspective of macro and micro research and absorbing the research results of psychology and sociology, this paper summarizes the influencing factors of low carbon consumption behavior of urban residents: personal characteristic factor, situational structure factor and social-demographic characteristic factor. Based on the field survey of urban residents in Wuxi, the theoretical research model and hypothesis of low carbon consumption of urban residents are constructed, and the research data are analyzed by SPSS software. By confirmatory factor analysis, the low-carbon consumption behavior variable scale was validated. The factors influencing low carbon consumption behavior of urban residents were analyzed by exploratory factor analysis. Nine main factors were extracted: low carbon cognition, sense of responsibility and ecological values, low carbon concern, consumption concept, convenience and product quality. Publicity and education, product price and policy perception. By means of variance analysis and mean analysis, this paper discusses the difference analysis of social demographic variables in low carbon consumption intention and low carbon consumption behavior, and carries out T test on sex and marital status. The results showed that the low carbon willingness of older people was significantly better than that of young consumers, and the consumption of middle income residents was closer to low carbonization. By using multiple stepwise regression analysis, it is concluded that the influencing factors of low carbon consumption intention are responsibility and ecological value product quality, low carbon cognition, low carbon concern, propaganda and education, and the influence factors of habitual low carbon consumption behavior have the effect of policy perception. Responsibility and ecological values, low carbon concern, low carbon cognition, selective low carbon consumption behavior influence factors such as convenience, sense of responsibility and ecological value, low carbon cognition, product price, policy perception effect. Through stratified regression analysis, it was found that the factors of low carbon consumption intention weakened the positive effect of propaganda and education on habitual low carbon consumption behavior to some extent, and had higher low carbon consumption willingness. To some extent, it enhances the positive effect of policy perception on habitual low carbon consumption behavior, and has a higher low carbon consumption willingness, To a certain extent, the sense of responsibility and ecological values of urban residents have a positive impact on habitual low-carbon consumption behavior. The willingness to implement selective low carbon consumption behavior weakens the negative effect of product price on selective low carbon consumption behavior to some extent. Finally, according to the conclusion of this paper, the countermeasures and suggestions to promote low carbon consumption of urban residents are put forward.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F126.1

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