NN经济技术开发区招商引资工作项目化管理研究

发布时间：2018-08-28 17:21

【摘要】：改革开发以来,各地纷纷成立招商部门,招商引资作为地方政府发展经济最有效,最快捷的模式之一而被广泛应用,为地方各项经济指标任务的完成做出了巨大贡献,并形成了一定的招商工作流程和项目管理模式。随着内外部环境的发展和变化,新情况和新问题的出现,让地方政府在迎接机遇的同时,也面临更多的困难和挑战。 NN经济技术开发区位于南宁市的南部,2001年5月经国务院批准成为国家级经济技术开发区。经过二十年的发展,截止2012年11月,开发区内各类经济实体4500多家,吸引了美国、日本、韩国、法国、中国香港等十几个国家和地区的企业前来投资置业,已初步形成食品加工、精细化工、电线电缆、纸制品深加工等几大主导产业。经开区管委会设有招商局和招商中心,已形成一定的招商工作机制和管理模式,但随着经济的发展和新情况的出现,经开区也面临着传统产业转型升级的压力,现有的招商体制和模式逐渐暴露出一些内在的问题,影响了经开区经济的可持续发展。本文将经开区招商引资工作的全过程当成一个“项目”,结合开发区实际情况,分析经开区现行招商引资工作项目管理存在的问题及原因。对开发区招商引资工作项目管理的内外部环境进行分析,明确政府在招商引资过程中的角色定位与职能,归纳出招商引资工作项目化管理总体思路。界定了经开区招商引资工作主要是加强人力资源管理、进度管理、风险管理及沟通管理四个方面的内容,并提出相应的解决方法和对策。实现招商引资工作的项目化管理,对提高政府招商工作效率,研究和建立新形势下招商引资项目管理理论具有现实意义。
[Abstract]:Since the reform and development, various localities have set up investment promotion departments. As one of the most effective and quickest modes for local governments to develop the economy, they have been widely used, and have made great contributions to the completion of local economic indicators. And formed a certain investment workflow and project management model. With the development and change of internal and external environment and the emergence of new situations and problems, local governments can meet the opportunities at the same time. NN Economic and technological Development Zone is located in the south of Nanning City and has been approved by the State Council as the National Economic and technological Development Zone in May 2001. After 20 years of development, as of November 2012, more than 4500 economic entities of various kinds in the development zone have attracted more than a dozen countries and regions, such as the United States, Japan, South Korea, France, and Hong Kong, China, to invest and buy property. Has initially formed food processing, fine chemicals, wire and cable, paper products and other major leading industries. With the establishment of the Investment Promotion Bureau and the Investment Promotion Center by the Development District Management Committee, a certain working mechanism and management mode have been formed. However, with the development of the economy and the emergence of new conditions, the area is also facing the pressure of transformation and upgrading of the traditional industries. The existing system and mode of attracting investment gradually exposed some inherent problems, which affected the sustainable development of economic development. In this paper, the whole process of attracting investment through the development zone is regarded as a "project", and the problems and reasons of the project management in the area are analyzed in combination with the actual situation of the development zone. This paper analyzes the internal and external environment of the project management of attracting investment in the development zone, clarifies the role and function of the government in the process of attracting investment, and sums up the general idea of the project management of the work of attracting investment. This paper defines that the main work of attracting investment through the open district is to strengthen the human resource management, schedule management, risk management and communication management, and puts forward the corresponding solutions and countermeasures. It is of practical significance to realize the project management of attracting investment to improve the efficiency of the government and to study and establish the theory of the project management under the new situation.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F127

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