哥伦比亚：电动车的潜在市场？
发布时间：2020-12-06 04:02
本研究的初步设想是进行以环保技术这一国际潮流为基础的学术研究,这一市场正是哥伦比亚所缺失的。此研究现在已演变为创业案例,很有可能使最初的想法变为现实。哥伦比亚是一个五十年来长期沉浸在社会冲突中的国家,这种特殊情况使哥伦比亚无法进入世界先进科技和发达经济的队伍。自1991年经济开放以来,加强经济的步伐在前十年比较缓慢,在Uribe总统任届期间开始增速并现出成效。这归功于政府对于加强哥伦比亚与世界联系的关注,和以改善哥伦比亚国际形象为目的的市场战略的建立。如今,哥伦比亚作为一个发展中国家正努力与世界先锋思潮同步。战略的一部分是紧随使用高效能源的国际潮流。这不仅是顺应时事,更重要的原因是这个国家有严重的由二氧化碳排放引起的环境问题和主要城市的交通拥堵问题。本研究的主要目的是通过分析进口电动车的可能性,发现哥伦比亚是否具备顺应这一趋势的条件。因此,文章专注于哥伦比亚市场的特征,包括诸如政治、社会、经济、科技、法律和环境等所有方面的的现状。此外,产品竞争和定位方面的市场现状、市场规模以及进口法律要件也是研究要点。所有这些信息都将为市场战略的建立提供方便,也是该项目财务分析的基本信息。在了解市场之...
【文章来源】：华东理工大学上海市 211工程院校 教育部直属院校
【文章页数】：81 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
TABLE OF CONTENTS
Ⅰ.Introduction
1.1 Problem definition
1.2 Significance
1.3 Research objectives
Ⅱ.Literature Review
2.1 General knowledge about electric bicycles and bikes
2.2 Colombian and Chinese Market
2.3 Porter's Five forces model of competition
2.4 Colombian law
2.5 Potential Customer behavior-Marketing strategy
2.6 Logistic topic
2.7 Financial analysis
Ⅲ.Analysis of Chinese Market
3.1 Pest Analysis
3.1.1 Political Situation
3.1.2 Economic Situation
3.1.3 Social Situation
3.1.4 Technological Situation
3.2 Product Information
3.2.1 General Overview
3.2.2 Swot Analysis
3.2.3 Suppliers in China
Ⅳ. Analysis of Colombian Market Situation and its convenience as a PotentialMarket for Enter Electric Vehicles
4.1 Pestle Analysis
4.1.1 Political Situation
4.1.2 Economic Situation
4.1.3 Social Situation
4.1.4 Technological Situation
4.1.5 Legal
4.1.6 Environmental
4.2 Porter's 5 Forces
4.3 Import Requirements
4.4 Market Size and Statistics
4.5 Survey Results
Ⅴ. Marketing Strategy
5.1 Definition of the Target Market
5.2 Price
5.3 Distribution Channel
Ⅵ.Logistics
6.1 Basic Information
6.2 Products Chosen
6.3 Packaging Information
Ⅶ.FinancialAnalysis
7.1 Import Cost
7.2 Financial Analysis of Electric Bicycle
7.3 Financial Analysis for Electric Scooters
Ⅷ.Conclusion
Ⅸ References
Ⅹ.Appendix
Appendix A
卷内备考表
本文编号：2900686
【文章来源】：华东理工大学上海市 211工程院校 教育部直属院校
【文章页数】：81 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
TABLE OF CONTENTS
Ⅰ.Introduction
1.1 Problem definition
1.2 Significance
1.3 Research objectives
Ⅱ.Literature Review
2.1 General knowledge about electric bicycles and bikes
2.2 Colombian and Chinese Market
2.3 Porter's Five forces model of competition
2.4 Colombian law
2.5 Potential Customer behavior-Marketing strategy
2.6 Logistic topic
2.7 Financial analysis
Ⅲ.Analysis of Chinese Market
3.1 Pest Analysis
3.1.1 Political Situation
3.1.2 Economic Situation
3.1.3 Social Situation
3.1.4 Technological Situation
3.2 Product Information
3.2.1 General Overview
3.2.2 Swot Analysis
3.2.3 Suppliers in China
Ⅳ. Analysis of Colombian Market Situation and its convenience as a PotentialMarket for Enter Electric Vehicles
4.1 Pestle Analysis
4.1.1 Political Situation
4.1.2 Economic Situation
4.1.3 Social Situation
4.1.4 Technological Situation
4.1.5 Legal
4.1.6 Environmental
4.2 Porter's 5 Forces
4.3 Import Requirements
4.4 Market Size and Statistics
4.5 Survey Results
Ⅴ. Marketing Strategy
5.1 Definition of the Target Market
5.2 Price
5.3 Distribution Channel
Ⅵ.Logistics
6.1 Basic Information
6.2 Products Chosen
6.3 Packaging Information
Ⅶ.FinancialAnalysis
7.1 Import Cost
7.2 Financial Analysis of Electric Bicycle
7.3 Financial Analysis for Electric Scooters
Ⅷ.Conclusion
Ⅸ References
Ⅹ.Appendix
Appendix A
卷内备考表
本文编号：2900686
本文链接：https://www.wllwen.com/jingjilunwen/zhongguojingjilunwen/2900686.html
