道路工程投标策略研究

发布时间：2018-11-03 19:21

【摘要】：进入到新世纪以来,随着我国国民经济水平的不断提高,我国城市现代化的进程也逐渐加快,道路工程施工的招投标工作也取得了稳步、有序、深入的进展。投标就是指投标单位或人员在同意了业主单位所拟定的招标文件的基础上,对招标文件进行认真的研究和探讨,在一定的时间范围内向招标单位递交完成此项工程所需的竞争性价格以及技术文件等材料,从而让业主单位去选择成交的过程。而投标报价则是指在认真研究了工程造价和招标文件的基础上所确定的单项工程的价格、分部工程的价格以及工程的整体价格,分析可能会影响工程造价的各类因素,并且制定投标报价的策略,确定最终的投标价格。本文针对国内道路工程投标中施工企业盲目参与投标活动的现象,根据已有的理论研究和数据文献资料,运用概率、统计的数学方法科学的为施工企业选择合适的投标项目,从而提高施工企业的中标率。为了使企业获得更多实际的收益,运用不平衡报价的技巧,对单项报价进行重新分配,针对工程量变化结合案例进行收益对比,并对结果做进一步分析。为了使企业提高企业资金周转率,运用不平衡报价的技巧,对单项报价进行重新分配,针对施工进度前后所需不同的材料和分项工程单价的高低平衡,进行方案比较,并对结果做进一步分析。在运用投标策略的时候,要同时考虑到风险管理的重要性,通过对各种风险的分析及应对,结合项目选择方式和不平衡报价技巧,最终确定投标方案和报价。最后,通过道路工程投标案例进行论证。
[Abstract]:Since entering the new century, with the development of our national economy, the process of urban modernization has been accelerated gradually, and the bidding work of road construction has made steady, orderly and deep progress. Bidding means that the tenderer or person, on the basis of agreeing to the tender documents drawn up by the owner's unit, makes a serious study and discussion on the tender documents, Submit to the tenderer within a certain time limit the competitive price and technical documents required for the completion of the project, thus allowing the employer to select the transaction process. The bidding price refers to the price of the single project, the price of the partial project and the overall price of the project, determined on the basis of careful study of the project cost and bidding documents, and the analysis of various factors that may affect the project cost. And to formulate bidding strategy, determine the final bid price. This paper aims at the phenomenon of blind participation of construction enterprises in bidding for road engineering in China. According to the existing theoretical research and data documents, using the mathematical methods of probability and statistics, this paper scientifically selects suitable bidding items for construction enterprises. Thus, the winning rate of construction enterprises is improved. In order to make the enterprise obtain more actual income, the technique of unbalanced quotation is used to redistribute the single quotation, to compare the benefit of the project quantity change with the case, and to make further analysis on the result. In order to improve the turnover rate of enterprise funds, using the technique of unbalanced quotation, the single quotation is redistributed, and according to the balance of unit price of different material and item project before and after construction progress, the scheme is compared. The results are further analyzed. In the application of bidding strategy, the importance of risk management should be taken into account at the same time. Through the analysis and response of various risks, combined with the project selection method and unbalanced quotation skills, the bidding scheme and quotation should be determined. Finally, through the road project bidding case to demonstrate.
【学位授予单位】：沈阳建筑大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：U415.13

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