乡村旅游发展中利益相关主体行为博弈分析与对策建议

发布时间：2018-04-14 14:25

本文选题：乡村旅游 + 利益相关者　；参考：《中华文化论坛》2017年07期

【摘要】：乡村旅游发展涉及众多利益相关者,本文在界定乡村旅游经济中直接利益相关者和间接利益相关者基础上,将乡村旅游经济作为统一整体,把生态环境看作"虚拟的利益相关者",并利用合作博弈论Shapley值法探讨乡村旅游利益分配和生态环境等问题。研究发现:当地居民、旅游企业、以及环境所获得利润分配与其在乡村旅游经济中的边际贡献相关。为此,政府应树立乡村旅游利益相关的环保意识并监督各利益相关者合理分配利润所得,当地村民应作为统一整体参与乡村旅游产业链建设,旅游企业应结合自身资源整合旅游产业链,共同促进乡村旅游业发展。
[Abstract]:The development of rural tourism involves many stakeholders. On the basis of defining the direct and indirect stakeholders in the rural tourism economy, this paper regards the rural tourism economy as a unified whole.The ecological environment is regarded as a "virtual stakeholder", and the distribution of rural tourism benefits and the ecological environment are discussed by using the cooperative game theory Shapley value method.It is found that the profit distribution of local residents, tourism enterprises and the environment is related to their marginal contribution to the rural tourism economy.Therefore, the government should establish the environmental protection consciousness related to the rural tourism interests and supervise the stakeholders to distribute the profits reasonably, and the local villagers should participate in the construction of the rural tourism industry chain as a whole.Tourism enterprises should integrate tourism industry chain with their own resources to promote the development of rural tourism.
【作者单位】：四川旅游学院工商系;
【基金】：四川省社会科学研究“十二五”规划年度项目(项目编号:SC14XK01)阶段性成果
【分类号】：F224.32;F323;F592

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