基于模糊理论的老年人出游APP用户体验研究

发布时间：2018-07-22 20:27

【摘要】：人们生活水平的提高促进了精神文化产业的发展,随着人们对游览、观光、娱乐等方面的关注,旅游市场也随之不断发展壮大。人们通过网络获取旅游信息的同时,还能通过互联网、智能终端进行旅行信息的查询、预定。如何让用户在智能终端的使用和操作中有较好的用户体验,是目前相关领域的研究人员比较关注的课题。本文对用户体验、模糊理论等相关理论进行了梳理,对老年人出游的生理、心理及出游行为进行了调查,同时对老年人出游APP进行了用户体验研究,提出了基于模糊理论的用户体验度量模型,对用户满意度进行了量化分析。在对老年人出游APP用户满意度进行分析时,首先将调查到的多款APP进行分析总结,再对调查到的与主题相关的四款典型APP进行对比研究。根据专家评判,建立优先关系矩阵、模糊一致矩阵。再根据模糊理论的公式,计算各APP的各层影响因素权值,根据权值对该四款APP进行用户体验分析。本文通过对老年人出游APP用户体验的众多影响因素进行资料收集和数据分析,得到用户体验各个影响因素的重要程度。然后给出层次化的指标体系,建立度量模型,并通过对度量模型的权重计算和数据分析,判断众多用户体验因素的重要性排序对老年人出游APP用户满意度的影响。根据各个影响因素权重的从大到小排序,依次对其子目标层排序靠后的指标进行优化,再进行评估测试,直到该APP的子目标层指标为最优。按照此方法对用户体验进行迭代优化,优化后的APP通过用户评估测试,得出用户体验满意度有一定提升的结论,以期更好地服务于老年人的出游。期望本文的研究能为类似APP用户体验的迭代优化提供一定的理论方法和实践指导。
[Abstract]:The improvement of people's living standard has promoted the development of spiritual culture industry. With the attention of tourism, sightseeing, entertainment and so on, the tourism market has been developing and expanding. People can obtain travel information through the Internet, but also through the Internet, intelligent terminals to query and book travel information. How to enable users to have a better user experience in the use and operation of intelligent terminals is a topic that researchers in related fields pay more attention to at present. In this paper, some related theories, such as user experience, fuzzy theory and so on, are combed, and the physiological, psychological and travel behaviors of the elderly are investigated. At the same time, the user experience of the elderly travel app is studied. A user experience measurement model based on fuzzy theory is proposed, and the quantitative analysis of user satisfaction is carried out. In the analysis of the user satisfaction of the elderly trip app, the author firstly analyzed and summarized the many kinds of apps, and then compared the four typical apps related to the theme. According to expert judgment, the priority relation matrix and fuzzy consistent matrix are established. Then, according to the formula of fuzzy theory, the weight of each layer of app is calculated, and the user experience of the four apps is analyzed according to the weight. Based on the data collection and data analysis of many factors affecting the user experience of the elderly, the importance of the factors affecting the user experience is obtained. Then, the hierarchical index system is given, and the measurement model is established. Through the weight calculation and data analysis of the measurement model, the influence of the importance ranking of many user experience factors on the satisfaction degree of the elderly travel app is judged. According to the weight of each influence factor from big to small, the index of the sub-target level is optimized in turn, and then evaluated and tested, until the sub-target level index of the app is the best. According to this method, the user experience was optimized iteratively, and the optimized app was tested by user evaluation, and the result showed that the satisfaction degree of user experience was improved, in order to better serve the travel of the elderly. It is expected that the research in this paper can provide some theoretical methods and practical guidance for iterative optimization similar to app user experience.
【学位授予单位】：中国矿业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：O159;TP311.56

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