社区支持农业“产—销”互动中的信任问题——基于信任博弈的分析
发布时间：2019-01-02 20:21
【摘要】：社区支持农业(Community Supported Agriculture,CSA)作为一种全新的现代农业经营模式,为解决食品质量安全问题提供了一种全新的途径,同时也不可避免地会让农产品生产者与消费者面临着彼此信任的囚徒困境问题。由此,如何设计能够破解社区支持农业"产—销"互动中信任困境的制度约束机制,成为了亟待解决的关键问题。基于以大数据、物联网为代表的互联网技术,设计能够增加消费者信任的"信息化数据档案"约束机制,分析生产者与消费者双方间信任博弈能够重复发生的实现条件,以促使双方建立起一种牢固的信任关系。
[Abstract]:Community support Agriculture (Community Supported Agriculture,CSA), as a new modern agricultural management model, provides a new way to solve the problem of food quality and safety. It is also inevitable that producers and consumers of agricultural products will face a prisoner's dilemma of mutual trust. Therefore, how to design the system constraint mechanism which can solve the trust dilemma in the interaction of community support agriculture "production and marketing" has become the key problem to be solved. Based on Internet technology represented by big data and Internet of things, this paper designs a constraint mechanism of "information data file", which can increase consumer trust, and analyzes the realization conditions under which the trust game between producer and consumer can occur repeatedly. In order to promote a strong relationship of trust between the two sides.
【作者单位】： 西南政法大学管理学院;
【基金】：教育部人文社科基金项目“‘公司+农户’模式下考虑天气影响的农产品供应链协调机制研究”(14YJC630034) 国家社科基金重大项目“推进‘互联网+’生鲜农产品供应链渠道发展研究”(15ZDB169) 重庆市博士后科研项目“互联网时代订单农业模式创新与风险管理研究”(Xm2015044) 西南政法大学资助项目“考虑损失厌恶偏好的农产品供应链优化与协调”(2014XZQN-17)
【分类号】：F224.32;F323
，
本文编号：2398940
[Abstract]:Community support Agriculture (Community Supported Agriculture,CSA), as a new modern agricultural management model, provides a new way to solve the problem of food quality and safety. It is also inevitable that producers and consumers of agricultural products will face a prisoner's dilemma of mutual trust. Therefore, how to design the system constraint mechanism which can solve the trust dilemma in the interaction of community support agriculture "production and marketing" has become the key problem to be solved. Based on Internet technology represented by big data and Internet of things, this paper designs a constraint mechanism of "information data file", which can increase consumer trust, and analyzes the realization conditions under which the trust game between producer and consumer can occur repeatedly. In order to promote a strong relationship of trust between the two sides.
【作者单位】： 西南政法大学管理学院;
【基金】：教育部人文社科基金项目“‘公司+农户’模式下考虑天气影响的农产品供应链协调机制研究”(14YJC630034) 国家社科基金重大项目“推进‘互联网+’生鲜农产品供应链渠道发展研究”(15ZDB169) 重庆市博士后科研项目“互联网时代订单农业模式创新与风险管理研究”(Xm2015044) 西南政法大学资助项目“考虑损失厌恶偏好的农产品供应链优化与协调”(2014XZQN-17)
【分类号】：F224.32;F323
，
本文编号：2398940
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