新农村背景下大众传媒对农村基层民主建设之作用研究

发布时间：2018-05-01 06:25

本文选题：新农村 + 大众传媒　；参考：《南京师范大学》2011年硕士论文

【摘要】：改革开放以来,基层民主政治的发展成为了中国政治发展中最引人瞩目的成果,甚至在某种程度上成为了中国政治现代化的起始点之一。大众传媒作为社会公器,承担着传递国家政策信息、解读对农政策、提供话语表达渠道等责任,党和政府也多次在中央一号文件中明确要求“广播电台、电视台要把服务‘三农’作为主要任务”,提出将广播、电视、网络等作为村务公开的重要途径,为农村基层民主建设服务；同时还要求加大广播电视资源配置向农村倾斜的力度。面对巨大的农村传媒市场,大众传媒广泛而深入地参与到农村基层民主建设中来,不仅是传媒自身的追求,也是党和国家的要求,更是广大农民的需求。目前着眼于大众传媒与基层民主建设关系问题的专门研究鲜有发现,因此选题本身是对大众传媒与农村研究的一个补充。在新农村建设的大背景下,农村的基层民主建设也呈现出了相应的新特点,这些社会变革与进步也对大众传媒提出了新要求：传播观念从城市本位走向农村本位,运营方式从自负盈亏转向政府支持,从被动报道到主动参与。通过选取有代表性的地区进行问卷调查和入户走访,笔者对苏州地区大众传媒参与农村基层民主政治建设的现状有了一个较为理性的认识：大众传媒在传递信息、解读国家方针政策方面起到积极作用,但同时农民群众整体不高的媒介素养水平限制了大众传媒参与基层民主建设的效果；大众传媒在提升农民民主意识、提供话语表达渠道上的作用有待进一步提高。在实地调研的基础上笔者提出了大众传媒促进农村基层民主政治建设的一些措施：提升农民的媒介素养、培养民主意识、引导观念变迁、监督民主政策的施行,通过促进农村经济发展、传播新文化、培育新农民等方式推进农村基层民主建设的进程。笔者选择的调研地区是经济较发达的苏州农村,所取得的研究成果也仅能代表一部分经济发达地区农村大众传媒在基层民主建设中现状和作用。而农村基层民主建设的进程对大众传媒的反作用也有待继续探索。
[Abstract]:Since the reform and opening up, the development of grass-roots democratic politics has become the most remarkable achievement in the political development of China, and to some extent has become one of the starting points of China's political modernization. The mass media, as the public organ of society, bear the responsibility of transmitting national policy information, interpreting agricultural policies, and providing channels for the expression of discourse. The Party and the government have repeatedly explicitly requested "radio stations" in the first document of the Central Committee. The TV station should regard the service of "three rural areas" as the main task ", put forward the radio, television, network and so on as the important way to open the village affairs, serve for the rural grass-roots democratic construction;" At the same time, it also needs to increase the allocation of radio and television resources to the rural tilt. Facing the huge rural media market, the mass media participate in the rural grass-roots democratic construction extensively and deeply, which is not only the pursuit of the media itself, but also the demand of the Party and the country, but also the needs of the peasants. At present, special research on the relationship between mass media and grass-roots democratic construction is rare, so the topic itself is a supplement to the study of mass media and rural areas. Under the background of the new rural construction, the rural grass-roots democratic construction also presents the corresponding new characteristic, these social changes and the progress also put forward the new request to the mass media: the communication idea moves from the city standard to the countryside standard, Operation mode from self-financing to government support, from passive reporting to active participation. By selecting representative areas to carry out questionnaires and household visits, the author has a more rational understanding of the current situation of mass media participating in the rural grass-roots democratic political construction in Suzhou: mass media are transmitting information. The interpretation of national policy plays a positive role, but at the same time, the low level of mass media's media literacy limits the effect of mass media participation in grass-roots democratic construction. The role of providing discourse expression channels needs to be further improved. On the basis of field investigation, the author puts forward some measures for mass media to promote the construction of rural grass-roots democratic politics: to enhance peasants' media literacy, to cultivate democratic consciousness, to guide the change of ideas, and to supervise the implementation of democratic policies. By promoting rural economic development, spreading new culture and cultivating new farmers, the process of rural grass-roots democratic construction is promoted. The research area chosen by the author is the rural area of Suzhou, where the economy is more developed, and the research results obtained can only represent the present situation and role of rural mass media in the grass-roots democratic construction in some economically developed areas. The rural grassroots democratic construction process to the mass media reaction also needs to continue to explore.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：D422.6;G206.3

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