知识型微信社群用户参与动机对参与行为的影响

发布时间：2018-06-16 09:54

本文选题：知识型微信社群 + 自我决定理论　；参考：《重庆邮电大学学报(社会科学版)》2017年05期

【摘要】：知识型微信社群是移动社交时代用户进行交互式学习的新型虚拟社群。文章依托社会心理学经典的动机过程理论"自我决定理论",从自主需求、关系需求和胜任需求三个维度,构建了参与动机对参与行为影响的理论模型。通过网络问卷测量和结构方程模型检验得出结论:学习动机、社交动机、成就动机对用户参与行为有着显著正向影响,兴趣动机和互惠动机并不直接影响用户的参与行为,其中兴趣动机通过学习动机的中介作用、互惠动机通过社交动机和成就动机的中介作用间接地影响社群用户的参与行为。
[Abstract]:Knowledge-based WeChat community is a new type of virtual community for interactive learning in mobile social age. Based on the classical motivation process theory of social psychology "self-determination theory", this paper constructs a theoretical model of the influence of participation motivation on participation behavior from the three dimensions of autonomy demand, relationship demand and competence demand. It is concluded that learning motivation, social motivation and achievement motivation have significant positive effects on user participation behavior, while interest motivation and reciprocity motivation have no direct influence on user participation behavior. Interest motivation indirectly influences community users' participation behavior through the intermediary role of learning motivation and reciprocal motivation through the intermediary role of social motivation and achievement motivation.
【作者单位】：兰州大学管理学院;
【基金】：国家自然科学基金面上项目:公众参与的社区减灾管理——公共知识的形成机理及其人机协作系统研究(71373108)
【分类号】：C913.4

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