现代消费主义对大学生消费观的影响与对策研究

发布时间：2018-09-18 12:52

【摘要】：20世纪初，现代消费主义成为美国的有重要影响的价值观念。随着中国改革开放及市场经济的发展，现代消费主义逐渐在中国传播开来，并冲击着我国大学生的消费价值观。在现代消费主义思潮的影响下，大学生不可避免的出现了盲目高消费、攀比消费、超前消费、消费结构不合理等消费误区。因此必须重视现代消费主义给当今大学生带来的影响，针对现代消费主义给当前大学生所带来的消极影响，加强大学生的消费观教育。消费既是一种经济行为，也是一种文化现象。我国经济社会发展进入了新的历史阶段，作为经济社会发展后备军的“90后”，他们的消费行为和习惯对整个社会的消费观的导向产生一定影响，因此帮助他们养成正确合理的消费习惯和消费行为，对于弘扬健康消费文化、促进和谐社会建设具有重要意义。从现状来看，现代消费主义已形成且开始渗透进校园精神文化构建当中。因此，新形势下，必须以科学发展观为指导，引导大学生形成科学的可持续的消费理念。本文紧紧围绕“现代消费主义对大学生消费观的影响”这一主线，围绕大学生树立正确的消费观这一主题展开分析与论述。全文主体部分主要包括：其一，现代消费主义对大学生消费行为的影响。现代消费主义对当代大学生的消费观产生极大的消极作用，这就使得我们必须积极引导大学生树立正确的消费观；当前，在现代消费主义影响下，大学生的消费结构与特征已发生了新的变化，需要在把握这些变化的基础上，探寻具有针对性的多方面的对策与措施。本部分的论述，进一步阐述了本选题的重大意义。其二，现代消费主义通过一定途径和方式渗透与误导大学生消费观。它迎合大学生年龄特点和心理特点：从众、求异、攀比和盲目的心理。大学校园生活既具有社会生活环境的一般特点，又具有鲜明的个性特点，，现代消费主义寄生于大学生的校园生活环境。另外，社会的因素也为现代消费主义文化的散播提供了推动力，让它轻易地造成了大学生对于真正消费形式与国家有关消费政策的误解，让科学的可持续的适度消费观被恶意掩盖。最后，论文从教育、生活环境塑造等方面抵制现代消费主义的消极影响，帮助大学生树立正确消费观，提出了对策。
[Abstract]:In the early 20 th century, modern consumerism became an important value concept in America. With the development of China's reform and opening up and market economy, modern consumerism spreads in China gradually, and impacts on the consumption values of Chinese college students. Under the influence of the trend of modern consumerism, the college students inevitably appear high blind consumption, comparable consumption, advanced consumption, irrational consumption structure and so on. Therefore, we must pay attention to the influence of modern consumerism on college students, and strengthen the education of consumption view of college students in view of the negative influence of modern consumerism on current college students. Consumption is not only an economic behavior, but also a cultural phenomenon. China's economic and social development has entered a new historical stage. As a reserve force for economic and social development, the "post-90s" generation, whose consumption behavior and habits have a certain impact on the orientation of the whole society's consumption outlook, Therefore, it is of great significance to help them develop correct and reasonable consumption habits and behaviors to carry forward the healthy consumption culture and promote the construction of a harmonious society. From the current situation, modern consumerism has formed and began to infiltrate into the construction of campus spiritual culture. Therefore, under the new situation, we must take the scientific development view as the guidance, guides the university student to form the scientific sustainable consumption idea. This paper focuses on the main line of "the influence of modern consumerism on college students' view of consumption", and analyses and discusses the theme of setting up a correct view of consumption of college students. The main content includes: first, the influence of modern consumerism on college students'consumption behavior. Modern consumerism has a great negative effect on the consumption view of contemporary college students, which makes us to actively guide college students to set up a correct consumption view; at present, under the influence of modern consumerism, New changes have taken place in the consumption structure and characteristics of college students, so it is necessary to explore various countermeasures and measures on the basis of grasping these changes. This part of the discussion, further elaborated the significance of this topic. Secondly, modern consumerism permeates and misleads college students'consumption view through certain ways and ways. It caters to the age and psychological characteristics of college students: conformity, difference, comparison and blind psychology. College campus life has not only the general characteristics of the social life environment but also the distinct personality characteristics. Modern consumerism parasitizes the campus living environment of college students. In addition, social factors also provide a driving force for the spread of modern consumerism culture, which makes it easy for college students to misunderstand the true consumption form and the consumption policy of the state. Let the scientific sustainable moderate consumption view be masked maliciously. Finally, the paper resists the negative influence of modern consumerism from the aspects of education, living environment and so on, helps college students to set up the correct consumption view, and puts forward some countermeasures.
【学位授予单位】：安徽农业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：C913.3;C913.5

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