费拉罗文化维度模型:工商人类学理论对国际贸易的指导

发布时间：2018-10-25 07:04

【摘要】：随着我国“一带一路”国际经济发展战略的推进和经济全球化进程的不断加速,我国与世界的关系更加紧密。与此同时,不同族群人们的思维方式、价值观念、风俗习惯、语言表述等方面的文化差异,也在严重阻碍国际贸易的跨文化交流。惟有把握住国际经济贸易往来中的文化差异,方能赢得主动权。在国际经济贸易领域,工商人类学家关注文化多样性和文化环境,致力于避免与消除由文化差异所带来的贸易壁垒。在上述背景下,本文应用费拉罗文化维度模型,在继承吸收霍夫斯泰德跨文化交流理论模型的基础上,从个人主义和集体主义、平等主义和等级主义、阳刚型和阴柔型、不确定性规避以及文化价值的时间观念五个维度进行跨文化对比分析。建议在实施“一带一路”战略过程中,应以多元文化的群体性差异为出发点,积极推动与沿线国家经贸关系持续稳定发展。
[Abstract]:With the promotion of Belt and Road's international economic development strategy and the acceleration of economic globalization, the relationship between China and the world is closer. At the same time, the cultural differences in the way of thinking, values, customs, language expressions of people of different ethnic groups are also seriously hindering the cross-cultural exchange of international trade. Only by grasping the cultural differences in international economic and trade exchanges can we win initiative. In the field of international economic and trade, business anthropologists focus on cultural diversity and cultural environment, and strive to avoid and eliminate trade barriers brought about by cultural differences. Under the above background, this paper applies Ferraro's cultural dimension model, on the basis of inheriting and absorbing Hofstedt's cross-cultural communication theory model, from individualism and collectivism, egalitarianism and hierarchy, masculine and pubic, The five dimensions of uncertainty avoidance and time concept of cultural value are compared and analyzed across cultures. It is suggested that in the course of carrying out the strategy of "Belt and Road", we should take the multi-cultural group differences as the starting point and actively promote the sustained and stable development of economic and trade relations with the countries along the route.
【作者单位】：汕头大学商学院;河北大学管理学院;
【分类号】：C958

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