新华网和凤凰网重大网络新闻专题的差异性框架建构研究

发布时间：2018-05-15 07:38

本文选题：网络新闻专题报道 + 新华网　；参考：《湖北大学》2014年硕士论文

【摘要】：网络新闻专题作为一种整合信息的重要报道方式,通过文字、图像、音视频等多种表现形式,对某一新闻议题进行背景梳理、信息汇总、深度挖掘、分析评论,实现了其新闻价值的最大化。由于网络新闻专题的传播特性,其越来越多地被应用于网络新闻报道中,尤其是在重大新闻事件和突发性事故发生时,以专题的形式进行内容整合是网络媒体最常用的报道手法。对于不同网站而言,在针对同一新闻事件制作网络专题时,报道方式和报道内容都会存在一定的差异性,这种差异既是不同媒体属性造成的,也是媒体的价值观和编辑策略的不同体现。因而本文以新闻框架理论作为研究基础,运用内容分析和对比分析的方法,选取了两个同样具有传统媒体背景的新闻网站——新华网和凤凰网作为研究对象,从网络新闻专题自身特点出发,运用案例分析探讨网络专题框架建构的方法,并对文本框架进行分析,通过对比研究不同性质网站在重大议题新闻报道上的舆论导向和传播策略。本文分析网络新闻内容从建构到效果产生的整个过程,通过对编辑策划框架、内容文本框架及传播策略的研究解析网络新闻专题的传播框架,得出新华网和凤凰网二者在宏观层面和微观层面的差异性表现,归纳总结了影响新闻框架构成的三大要素：网站性质、编辑方针和目标受众,探析了其如何指导并影响专题内容的筛选和组成。
[Abstract]:As an important way of integrating information, network news topics comb the background, gather information, dig in depth, analyze and comment on a certain news topic through text, image, audio and video, etc. It realizes the maximization of its news value. Because of the communication characteristics of network news, it is more and more used in network news reports, especially when major news events and sudden accidents occur. Content integration in the form of special topics is the most commonly used reporting technique in network media. For different websites, there are some differences in the way of reporting and the content of reports, which are caused by different media attributes. It is also the different embodiment of media values and editing strategies. Therefore, based on the theory of news framework, using the methods of content analysis and contrast analysis, this paper selects two news websites, Xinhua and Phoenix New Media, which also have traditional media background, as the research objects. Based on the characteristics of the network news topic, this paper discusses the method of constructing the network thematic framework by case analysis, and analyzes the text frame. Through the comparative study of the different nature of the website on the major issues of news reports, public opinion guidance and communication strategies. This paper analyzes the whole process of network news content from construction to effect, and analyzes the communication framework of network news topic through the study of editing planning framework, content text framework and communication strategy. The difference between Xinhuanet and Phoenix New Media at the macro and micro levels is obtained, and the three factors that influence the composition of the news framework are summarized: the nature of the website, the editorial policy and the target audience. This paper explores how to guide and influence the selection and composition of thematic content.
【学位授予单位】：湖北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G210.7

【参考文献】