安踏集团新生代农民工情绪管理研究

发布时间：2018-01-26 21:25

本文关键词： 安踏集团新生代农民工情绪管理　出处：《福建农林大学》2017年硕士论文　论文类型：学位论文

【摘要】：情绪管理是企业的一种重要资本管理。英国咨询大师凯文·汤姆森曾提出,21世纪的员工管理中,企业员工的情绪将成为一项严重影响企业价值的因素,也是为企业创造价值的关键因素和资源,情绪管理与员工的学识、学历、智力、专业技能等同等重要,属于企业资产负债表的宝贵财富。更有人预言,企业未来的发展及其在面临挑战的表现,都将与企业对应的管理员工情绪的措施有直接关系。所以,企业管理人要重视员工情绪的管理,分析影响情绪变化的因素,进而加强企业员工情绪管理,这无论是对于企业还是员工都是十分有利的。企业的管理者在调动企业员工的积极性和工作热情上作用很关键,好的情绪管理能够帮助管理者更好地实现员工的自我价值,为企业创造收益,也会辅助员工很好地处理复杂的人际关系,给员工积极进取的工作状态和外部环境,凝聚企业核心凝聚力,打造团结、和谐的企业氛围。文章以安踏集团新生代农民工为主要研究对象,结合情绪管理相关理论,对安踏集团新生代农民工的情绪管理展开研究。首先,在绪论中介绍文章的研究背景、目的意义、相关文献综述、研究内容和方法以及技术路线图;其次,对情绪管理的概念以及相关理论基础展开描述;再次,介绍安踏集团现状、安踏集团新生代农民工情绪管理存在的问题以及问题的成因;第四,对安踏集团新生代农民工情绪管理展开实证分析;第五,根据实证分析的结果提出针对安踏集团新生代农民工情绪管理的可行性对策建议;最后,结论与展望。安踏集团应提高各级领导对情绪管理的重视程度,明确情绪管理的方向和目标,设置新生代农民工情绪管理培训课程,设置专门情绪管理机构,对不同人员进行差异化管理,在反复跟踪反馈过程中逐步完善新生代农民工情绪管理体系。
[Abstract]:Emotional management is an important part of corporate capital management. Kevin Thomson, a British consultant, has argued that in the 21st century, employee sentiment will be a major factor affecting the value of an enterprise. It is also a key factor and resource to create value for the enterprise. Emotional management is as important as the knowledge, education, intelligence, professional skills of the employees, and it belongs to the valuable wealth of the enterprise balance sheet. The development of enterprises in the future and their performance in the face of challenges will be directly related to the corresponding measures to manage employees' emotions. Therefore, the managers of enterprises should attach importance to the management of employee emotions. Analysis of the factors that affect the emotional changes, and then strengthen the emotional management of employees. This is very beneficial to both the enterprise and the staff. The managers of the enterprise play a key role in mobilizing the enthusiasm and enthusiasm of the employees. Good emotional management can help managers to better achieve the self-worth of employees, create benefits for enterprises, but also assist employees to deal with complex interpersonal relationships. To give employees a positive and enterprising working state and external environment, to integrate the core cohesion of enterprises, to create a United and harmonious enterprise atmosphere. This article takes the new generation of migrant workers in Anta Group as the main research object. Combined with the emotional management theory, the new generation of Anta Group migrant workers emotional management research. First, in the introduction to introduce the research background, purpose significance, relevant literature review. Research content and methodology and technology roadmap; Secondly, the concept of emotion management and related theoretical basis are described. Thirdly, it introduces the status quo of Anta Group, the problems existing in the new generation of peasant workers' emotional management and the causes of the problems. 4th, the new generation of Anta Group migrant workers emotional management to carry out an empirical analysis; 5th, according to the result of empirical analysis, put forward the feasible countermeasures and suggestions for the emotion management of the new generation of migrant workers in Anta Group; Finally, conclusions and prospects. Anta Group should improve the level of leadership at all levels of emotional management, clear the direction and objectives of emotional management, set up a new generation of migrant workers emotional management training courses. Set up special emotion management organization, carry on the difference management to the different personnel, and gradually perfect the new generation peasant workers' emotion management system in the process of repeatedly following up the feedback.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B842.6;F426.8

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