死亡凸显对捐助意愿的影响机制研究

发布时间：2018-01-28 22:10

本文关键词： 恐惧管理理论死亡凸显文化世界观领悟社会支持捐助意愿　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：恐惧管理理论认为,对于死亡的恐惧会影响人的很多行为。因此本研究以恐惧管理理论为基础,旨在研究死亡凸显对捐助意愿的影响,并探究在此关系中文化世界观防御的中介作用和领悟社会支持的调节作用,并建立有中介的调节模型。本研究共四个实验。实验一使用2(死亡凸显组、控制组)×2(受捐内群、受捐外群)混合实验设计,探究了死亡凸显对内/外受捐群体的捐助意愿的影响;实验二采用被试间实验设计,探究了文化世界观防御在死亡凸显对捐助意愿影响中起到的中介作用;实验三,采用被试间实验设计,探究领悟社会支持在死亡凸显对捐助意愿的影响中起到的调节作用;实验四综合了实验二与实验三,验证了死亡凸显影响捐助意愿的作用机制,建立了领悟社会支持为调节、文化世界观防御为中介的有中介的调节模型。通过四个实验的数据分析得出如下结论:(1)死亡凸显会显著增加对内群体成员捐助的捐助意愿,而对外群体成员捐助的捐助意愿的影响不显著;(2)文化世界观防御在死亡凸显对捐助意愿的影响中起到不完全中介作用,即死亡凸显通过影响文化世界观防御水平,进而影响捐助意愿;(3)领悟社会支持在死亡凸显对捐意愿的影响中起到正向调节作用,即领悟社会支持增强了死亡凸显对捐助意愿的影响作用;(4)死亡凸显对捐助意愿的作用机制,是文化世界观防御为中介变量,领悟社会支持为调节变量,即领悟社会支持正向调节了死亡凸显对文化世界观防御的影响,进而增加个体的捐助意愿。
[Abstract]:Fear management theory believes that fear of death will affect a lot of behavior. Therefore, this study is based on fear management theory to study the impact of death highlights on donor willingness. And explore the intermediary role of cultural worldview defense and understanding of the regulatory role of social support in this relationship, and establish a regulatory model with an intermediary. This study has four experiments. Experiment 1 uses 2 (death highlight group). The control group) 脳 2 (recipient group, recipient group) mixed experimental design to explore the impact of death highlights on the donor will of the internal / external donor community; The second experiment was designed to explore the intermediary role of cultural worldview defense in the influence of death highlight on donor willingness. Experiment 3, using the experimental design between the subjects, to explore the understanding of the role of social support in the death highlights of the impact on donor will play a regulatory role; Experiment 4 synthesizes experiment two and three, verifies the mechanism of death highlighting the influence of donor willingness, and establishes the understanding of social support for regulation. Through the data analysis of four experiments, the following conclusion is drawn: 1) death highlights the significant increase of donor willingness to the members of the inner group. However, the effect of donor willingness of members of external group is not significant. (2) Cultural worldview defense plays an incomplete intermediary role in the influence of death highlight on donor willingness, that is, death highlights influence the level of cultural worldview defense, and then influences donor willingness; (3) perceived social support plays a positive role in regulating the influence of death highlight on donor willingness, that is, social support enhances the influence of death highlight on donor willingness; (4) death highlights the mechanism of contribution intention, which is the intermediary variable of cultural worldview defense and the adjustment variable of social support. That is, perceived social support positively regulates the impact of death highlights on cultural worldview defense, thus increasing individuals' willingness to donate.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B842.6

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