大学生网络群体事件参与行为问卷编制及初步应用

发布时间：2018-03-27 06:13

本文选题：网络群体事件　切入点：传播动机　出处：《浙江师范大学》2014年硕士论文

【摘要】：本研究以大学生为被试,编制《网络群体事件参与行为问卷》,探讨网络群体事件参与行为的结构,以便对网络群体事件的参与行为提供测量工具。通过开放式问卷调查和文献分析,得到《网络群体事件参与行为预测问卷》。预测问卷经过项目分析和探索性因素分析,最后再进行验证性因素分析,得到《网络群体事件参与行为的正式问卷》。分析网络群体事件参与行为在人口统计学变量上的差异。探讨网络群体事件传播动机对参与行为之间的关系,并探讨政治效能在传播动机对参与行为影响中的作用。主要得到以下的研究结果： (1)网络群体事件参与行为时一个多维度的结构,包括回应表达、网络审判、网络攻击与和放纵和主动讨论；其中回应表达七个项目,网络审判五个项目,网络放纵与攻击五个项目,主动讨论四个项目。 (2)网络群体事件参与行为问卷有良好的信效度。通过验证性因素分析发现各项拟合指标如下：x2/df=2.29,说明模型良好；GFI=0.85说明模型尚可接受；CFI、NFI、NNFI都大于0.9, RME=0.064, RMSEA=0.077,表明模型拟合较好。综合考虑,该模型的拟合度较好。各个维度的内部一致性α系数在0.752-0.853之间,总问卷的信度α系数为0.906。表明该问卷信度良好,有较好的稳定性；各个维度之间的相关在0.411-0.496之间,总问卷与各个维度的相关在0.745-0.813之间,说明该问卷结构效度良好。 (3)对网络群体事件参与行为在各统计变量上的差异探讨,发现：大学生网络群体事件参与行为在年级、每天上网时间、关注网络群体事件程度、看待网络群体事件的意义存在显著差异；性别、专业和网络使用熟练程度对网络群体事件参与行为没有显著差异。 (4)网络群体事件传播动机能够预测参与行为,政治效能在网络群体事件传播动机对参与行为的影响中有中介作用。 (5)针对网络群体事件的现状,对网络群体事件参与行为的监管提出建议,以便管理者借鉴参考。
[Abstract]:In this study, college students were selected to compile the questionnaire of Network Group event participation behavior, and to explore the structure of Network Group event participation behavior. In order to provide a measurement tool for the participation behavior of network group events. Through the open questionnaire and literature analysis, we get the "network group event participation behavior prediction questionnaire". The prediction questionnaire is analyzed by item analysis and exploratory factor analysis. Finally, confirmatory factor analysis is carried out. To obtain the formal questionnaire on the participation behavior of network group events. To analyze the difference of the participation behavior of network group events in the demographic variables, and to explore the relationship between the communication motivation of network group events and the participating behaviors. This paper also discusses the role of political efficacy in the influence of communication motivation on participatory behavior. The main results are as follows:. (1) A multi-dimensional structure of network group events involved in behavior, including response expression, network trial, network attack and indulgence and active discussion, including seven items of response expression, five items of network trial, Network indulgence and attack five items, active discussion of four projects. Through confirmatory factor analysis, we found that the fitting indexes are as follows:% x2 / df1 2.29, indicating that the model is acceptable CFII / NFI 0.85 and the NNFI is all greater than 0.9, RME-0.064, RMSEA0.077, which indicates that the model fits well. The internal consistency 伪 coefficient of each dimension is between 0.752-0.853, and the reliability 伪 coefficient of the total questionnaire is 0.906. It shows that the reliability of the questionnaire is good and has good stability, and the correlation between each dimension is between 0.411-0.496. The correlation between the total questionnaire and each dimension was between 0.745-0.813, which indicated that the validity of the questionnaire was good. 3) discuss the difference of network group event participation behavior in every statistical variable, and find that college students' network group event participation behavior is in grade, online time every day, and pay attention to the degree of network group event. There are significant differences in the significance of network group events, while there is no significant difference between gender, specialty and network use proficiency in participating behavior of network group events. 4) the communication motivation of network group events can predict the participation behavior, and the political efficacy plays an intermediary role in the influence of the network group event communication motivation on the participation behavior. 5) in view of the current situation of network group events, some suggestions are put forward to supervise the participation behavior of network group events, so as to provide reference for managers.
【学位授予单位】：浙江师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：B848.4

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