基于调节模式视角的选择超载研究
发布时间：2018-08-14 14:20
【摘要】：随着互联网和大数据时代的到来,我们身边充斥了各种各样的信息。各个商家为了提高自身产品的市场竞争力,不断推出各式各样的产品来满足消费者的众多需求。然而,有研究发现,选择过多反而会导致消极后果的出现,这种现象被称为选择超载(choice overload),这一现象逐渐引起了学者的关注。选择超载的研究重点逐渐从验证该现象是否存在,发展到越来越多的实证研究去考察该现象出现的边界条件。现阶段大部分研究都是从“选择集”自身特征出发去探讨影响选择超载产生的条件,较少有研究考察个体因素对选择超载的影响。本研究在梳理国内外相关文献的基础上,拟研究调节模式对选择超载的影响及机制,并进一步考察任务类型与调节模式对选择超载所产生的交互影响。本研究采用情景实验的方法,通过三个实验研究,考察了调节模式与选择超载之间的关系、决策困难的中介作用以及调节模式与任务类型(简单/复杂)对选择超载所产生的交互影响。主要研究结果如下:(1)特质性调节模式下,与运动模式的个体相比,评估模式的个体在面对大选择集时体验到更高的后悔程度、更倾向于改变之前的选择,即出现了选择超载现象。(2)情境诱发调节模式条件下,在面对大选择集时,评估模式的个体比运动模式的个体更倾向于推迟做出决策,即出现了选择超载现象。(3)特质性调节模式与情境性调节模式对选择超载的影响没有差异,与运动模式相比,评估模式的个体在面对大选择集时都会出现选择超载现象。(4)决策困难在调节模式和选择超载之间起完全中介作用。(5)调节模式与任务类型对选择超载有交互影响,与运动模式的个体相比,评估模式的被试在复杂任务下决策自信心较低,即出现了选择超载现象。
[Abstract]:With the advent of the Internet and big data era, we are filled with all kinds of information. In order to improve the market competitiveness of their products, all kinds of products are continuously introduced to meet the needs of consumers. However, some studies have found that too many choices will lead to negative consequences. This phenomenon is called selective overload (choice overload), which has gradually attracted the attention of scholars. The emphasis of the study on overload has gradually developed from verifying the existence of the phenomenon to more and more empirical studies to investigate the boundary conditions of the phenomenon. At present, most of the studies are based on the characteristics of the "selection set" to explore the conditions that affect the selection overload, and there are few studies on the influence of individual factors on the selection overload. On the basis of combing the relevant literature at home and abroad, this study intends to study the influence and mechanism of the adjustment mode on the selection of overload, and further investigate the interaction between the task type and the adjustment mode on the selection of overload. In this study, the relationship between the mode of adjustment and the choice of overload was investigated by using the method of situational experiment and three experimental studies. The mediating role of difficult decision and the interaction between the adjustment mode and the task type (simple / complex) on the selection of overload. The main results are as follows: (1) in the idiosyncratic adjustment mode, compared with the individuals in the exercise mode, the individuals in the evaluation mode experience higher regret in the face of the large selection set, and are more inclined to change their previous choices. That is, the phenomenon of selective overload. (2) under the condition of situational induced adjustment mode, when facing the large selection set, the individual of the evaluation mode is more inclined to delay the decision than the individual of the movement mode. (3) there is no difference between idiosyncratic adjustment mode and situational adjustment mode in choosing overload. In the face of the large selection set, the individual of the evaluation model will appear the phenomenon of selective overload. (4) decision difficulties play a complete intermediary role between the adjustment mode and the selection overload. (5) the adjustment mode and the task type have interactive effects on the selection of overload. Compared with the individuals in the exercise mode, the participants in the evaluation mode had lower confidence in decision-making under complex tasks, that is, the phenomenon of selective overload appeared.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B842
本文编号：2183130
[Abstract]:With the advent of the Internet and big data era, we are filled with all kinds of information. In order to improve the market competitiveness of their products, all kinds of products are continuously introduced to meet the needs of consumers. However, some studies have found that too many choices will lead to negative consequences. This phenomenon is called selective overload (choice overload), which has gradually attracted the attention of scholars. The emphasis of the study on overload has gradually developed from verifying the existence of the phenomenon to more and more empirical studies to investigate the boundary conditions of the phenomenon. At present, most of the studies are based on the characteristics of the "selection set" to explore the conditions that affect the selection overload, and there are few studies on the influence of individual factors on the selection overload. On the basis of combing the relevant literature at home and abroad, this study intends to study the influence and mechanism of the adjustment mode on the selection of overload, and further investigate the interaction between the task type and the adjustment mode on the selection of overload. In this study, the relationship between the mode of adjustment and the choice of overload was investigated by using the method of situational experiment and three experimental studies. The mediating role of difficult decision and the interaction between the adjustment mode and the task type (simple / complex) on the selection of overload. The main results are as follows: (1) in the idiosyncratic adjustment mode, compared with the individuals in the exercise mode, the individuals in the evaluation mode experience higher regret in the face of the large selection set, and are more inclined to change their previous choices. That is, the phenomenon of selective overload. (2) under the condition of situational induced adjustment mode, when facing the large selection set, the individual of the evaluation mode is more inclined to delay the decision than the individual of the movement mode. (3) there is no difference between idiosyncratic adjustment mode and situational adjustment mode in choosing overload. In the face of the large selection set, the individual of the evaluation model will appear the phenomenon of selective overload. (4) decision difficulties play a complete intermediary role between the adjustment mode and the selection overload. (5) the adjustment mode and the task type have interactive effects on the selection of overload. Compared with the individuals in the exercise mode, the participants in the evaluation mode had lower confidence in decision-making under complex tasks, that is, the phenomenon of selective overload appeared.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B842
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