不同类型网络昵称的印象评价研究

发布时间：2018-10-12 07:02

【摘要】：在当今的网络时代,互联网进入千家万户深刻影响着人们的生活,同时也为心理学领域的研究提供了广袤的沃土。基于网络环境的人际互动跟我们的现实交往有很多异同。本文主要从社会心理学的相关角度去探讨人们对网络人际中的网络昵称有怎样的刻板印象,对纯汉字类型和非汉字类的网络昵称的印象评价存在怎样的差异。同时验证了人们在热情和能力情境下对不同类型的网络昵称的实际偏好跟原有的刻板印象是否一致,考察了情境对网络昵称偏好的影响。为网络昵称的研究提供了新的角度和思路,拓展了刻板印象内容研究的群体范围,为心理学在信息时代的应用做了尝试。本研究主要分为两个部分。研究一首先开展了开放式的网络昵称印象调查,发现人们对非汉字类的网络昵称印象较为消极。接下来使用刻板印象特质形容词量表去了解测量人们对于纯汉字类和非汉字类网络昵称的具体印象评价内容。对研究结果进行整理发现,人们对纯汉字类和非汉字类的网络昵称的印象评价内容差异明显,对纯汉字类型的网络昵称具有更积极的刻板印象评价。在研究二中,第一阶段,使用E-prime为被试呈现纯汉字类和非汉字类具体的网络昵称,并与热情和有能力两个特质关键词进行匹配成为描述性语句,结果发现被试对纯汉字类的网络昵称的热情特质认可度高于非汉字类的网络昵称。第二阶段采用2 (情境:能力特质需求、热情特质需求)×2(网络昵称类型:纯汉字类、非汉字类)的实验设计,考察在不同情境下被试对网络昵称类型的偏好。结果发现,无论是在能力需求情境还是热情特质需求情境,人们都对纯汉字类的网络昵称有较高的偏好。不同模拟情境下被试对网络昵称类型的偏好与研究一得出的纯汉字类网络昵称具有更积极的印象评价一致。由此可知,情境的不同影响了人们对网络昵称的偏好,人们的印象评价对现实情境中的行为选择具有较好的预测性。肯定了本研究的现实意义。综上可以发现,人们对纯汉字类型的网络昵称的热情和能力评价都更高;情境的不同影响到了人们对网络昵称的偏好,在典型能力特质和热情特质需求的情境中,人们对纯汉字类型的网络昵称的偏好和已发现的纯汉字昵称具有较积极的刻板印象评价一致。最后对本次研究的局限进行了反思,并对结论进行实践性的讨论。在广泛的网络人际场景中,以本研究的结论为参照指导:当作为印象评价主体时,可根据研究结果得知的人们形成的刻板印象去克服偏见,建立更客观合理的印象评价;作为被评价群体时,建议根据具体不同的特质需求情境合理选择网络昵称的类型,以达到网络人际互动的效益最优化。
[Abstract]:In today's network age, the Internet has a profound impact on people's lives, and also provides a vast fertile soil for the study of psychology. The interpersonal interaction based on network environment has many similarities and differences with our actual communication. From the perspective of social psychology, this paper discusses the stereotype of Internet nicknames and the differences between the types of pure Chinese characters and those of non-Chinese characters. At the same time, it verifies whether people's actual preference for different types of network nicknames is consistent with the original stereotype in the situation of enthusiasm and ability, and examines the influence of the situation on the preference of network nicknames. It provides a new perspective and train of thought for the study of Internet nicknames, expands the group scope of stereotype content research, and makes an attempt for the application of psychology in the information age. This research is divided into two parts. In the first study, an open network nickname impression survey was carried out and it was found that people had a negative impression of non-Chinese characters. Then the stereotype trait adjective scale was used to measure the specific impression evaluation content of pure Chinese characters and non-Chinese characters network nicknames. It is found that there are significant differences in the content of impression evaluation between pure Chinese characters and non-Chinese characters, and there is a more positive stereotype evaluation of network nicknames of pure Chinese characters. In the second stage of the study, in the first stage, using E-prime to present the specific network nicknames of pure Chinese characters and non-Chinese characters for the subjects, and matching them with the enthusiasm and ability of the two idiosyncratic keywords to become descriptive sentences. The results showed that the enthusiasm of the network nicknames of pure Chinese characters was higher than that of non-Chinese characters. In the second stage, the experimental design of 2 (situation: ability trait requirement, enthusiastic trait requirement) 脳 2 (network nickname type: pure Chinese character, non-Chinese character) was used to investigate the preference of network nickname type in different situations. The results show that people have a high preference for pure Chinese characters' network nicknames both in the ability demand situation and the enthusiastic trait demand situation. The preference for network nickname types in different simulated situations was consistent with the more positive impression evaluation of pure Chinese characters network nicknames. It can be seen that the different situations affect people's preference for Internet nicknames, and the evaluation of people's impressions has a good predictive effect on behavior choices in real situations. The practical significance of this study is confirmed. In summary, we can find that people have higher enthusiasm and ability evaluation for pure Chinese characters online nicknames, and different situations affect people's preference for online nicknames, in the context of typical ability traits and enthusiastic trait requirements. People's preference for pure Chinese characters' network nicknames is consistent with that of discovered pure Chinese characters' nicknames. Finally, the limitations of this study are reviewed, and the conclusions are discussed in practice. In the extensive network interpersonal scene, the conclusion of this study is used as the reference guide: when we are the subject of impression evaluation, we can overcome the prejudice and establish more objective and reasonable impression evaluation according to the stereotype formed by the people known from the results of the study; As an evaluated group, it is suggested that the types of network nicknames should be reasonably selected according to specific idiosyncratic needs in order to optimize the effectiveness of network interpersonal interaction.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B842

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