亲和动机与群体信息共享的关系及其对个体意图和行为的影响
[Abstract]:In the process of group discussion, the harmonious atmosphere can promote the formation of more similar psychological model of group sharing and produce information sharing effect. Starting from the motivational factor of shared psychological model-affinity motivation, this paper discusses the affinity motivation of different starting conditions, and discusses the influence on the formation of shared psychological model through group discussion, as well as the intention of improvement brought by this influence. The effect of predicting behavior. This thesis consists of two studies: in the first study, there are two levels of priming conditions of affinity motivation, I. e., priming with affinity motivation and no priming. At the same time, the preliminary discussion of population size is added, and the design of 2 脳 3 subjects is adopted. The influence of affinity motivation on the formation of shared psychological model and the effect of group discussion on improving intention were verified. On the basis of the first study, the second study added the initiation of enhanced affinity motivation and the measurement of behavior; A total of three priming levels of affinity motivation, that is, single independent variable (affinity motivation), were designed among the subjects, and the influence of affinity motivation of different starting conditions on the formation of shared psychological model was further compared. And the effect of this effect on improving intention and predicting behavior. The main conclusions of this study are as follows: (1) Affinity motivation can promote group members to form a more similar shared psychological model after discussion; (3) Group size had little effect on the similarity of shared psychological model, but the interaction between group size and affinity motivation was significant. Showing a more similar shared psychological model; Group size has a great influence on individual behavior intention. Compared with 2-member group and 3-member group, the group members of 6-member group had stronger behavioral intention. (4) Group identification had the function of reinforcing affinity motivation, which formed the similarity of shared psychological model. The improvement of individual intention and the intervention of behavior will have more influence. (5) the behavior intention after group discussion can influence behavior through the similarity of group shared psychological model, and it needs to be driven by affinity motivation. Showing regulatory effects; That is, the stronger the affinity motivation is, the more similar the shared psychological model is, the more effective the intention prediction behavior is.
【学位授予单位】:浙江大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:B842
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