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人名的首因效应研究

发布时间:2019-01-29 05:11
【摘要】:本研究采用问卷法和实验法对人名的首因效应进行调查。分为两大部分:第一部分是通过自编问卷,以南京高校本科生或研究生为研究对象,共发放900份问卷,回收759份有效问卷,考察人名生僻程度、雅俗程度和积极程度是否会影响对该人名的个性特征、人际吸引力和可信度的评价;第二部分是采用实验法,随机选取60名南京高校研究生,分成三组,考察人名生僻程度、雅俗程度和积极程度是否会影响对该人名的外貌吸引力的评价。具体结果如下:(1)人名生僻程度、雅俗程度和积极程度对首因效应的影响:人名生僻程度、雅俗程度和积极程度能显著影响对个体个性特征的评价,尤其是高生僻人名、俗名和消极人名在一些消极特征(情绪化的、自私的)上的分数显著高于低生僻人名、雅名和积极人名;在人际吸引力、可信度和外貌吸引力的评价上,低生僻人名、雅名和积极人名的评价分数显著高于高生僻人名、俗名和消极人名的评价分数,且低生僻人名、雅名、积极女性人名能显著提高对外貌吸引力的评价,高生僻人名、俗名能显著降低对外貌吸引力的评价;(2)人名性别倾向对首因效应的影响:男性名在“独立的”“外向的”个性特征评价上均显著高于对女性名的评价分数,而女性名在“敏感的”、“传统的”以及“情绪化的”个性特征评价上,分数则显著高于对男性名的评价分数;在对人际吸引力的评价上,人们对女性名的评定分数均高于对男性名的评定分数,尤其对于不同雅俗和积极程度的人名来说尤为显著;在对可信度的评价上,对女性的高生僻人名、俗名的评定分数显著高于对男性的高生僻人名、俗名的评定分数;在对外貌吸引力的评价上,对女性的积极、消极人名的外貌吸引力评定分数均显著高于对男性的积极、消极人名的评定分数。本研究得出的结论有:首先,人名能够产生首因效应;其次,人名生僻程度、雅俗程度和积极程度能够影响对个性特征、人际吸引力和可信度的评价,一般生僻程度较低、越高雅或者越积极的人名,所获得的评价越好;第三,人名也能产生光环效应,能提高或降低对外貌吸引力的评价;最后,对不同性别倾向的人名的评价会激活性别刻板印象。
[Abstract]:The first cause effect of name was investigated by questionnaire and experiment. It is divided into two parts: in the first part, through self-made questionnaire, taking undergraduates or graduate students in Nanjing University as the research object, 900 questionnaires were issued, 759 valid questionnaires were collected, and the degree of eccentricity of names was investigated. Whether the degree of elegance and activity will affect the evaluation of the personality characteristics, interpersonal attraction and credibility of the name; In the second part, 60 graduate students in Nanjing university are randomly selected and divided into three groups, to investigate whether the degree of eccentricity, elegance and popularity and positive degree will influence the evaluation of the attractiveness of the name. The results are as follows: (1) the influence of the degree of eccentricity, the degree of elegance and the positive degree on the first-cause effect: the degree of eccentricity, the degree of elegance and the positive degree can significantly affect the evaluation of individual personality characteristics, especially the highly eccentricity. The scores of common name and negative person name on some negative characteristics (emotional, selfish) were significantly higher than those of low eccentricity, elegant name and active person name; In the evaluation of interpersonal attractiveness, credibility and appearance attractiveness, the evaluation scores of low eccentricity names, elegant names and positive names were significantly higher than those of high eccentricity names, common names and negative names, and low eccentricity names and elegant names. Positive female names can significantly improve the evaluation of the attractiveness of appearance, high eccentricity names, common names can significantly reduce the evaluation of the attractiveness of appearance; (2) the influence of the gender tendency of names on the first-cause effect: the male names were significantly higher in the evaluation of "independent" and "extroverted" personality traits than in the female names, while the female names were "sensitive". The scores of "traditional" and "emotional" personality characteristics were significantly higher than those of male names. In the evaluation of interpersonal attractiveness, the scores of women's names are higher than that of men's names, especially for names with different tasteful and positive degrees. In the evaluation of credibility, the evaluation scores of women's high eccentricity names were significantly higher than that of men's high eccentricity names and common names. In the evaluation of the attractiveness of appearance, the positive to the female, the negative person name's appearance attractiveness evaluation score were significantly higher than to the male's positive, the negative person name's appraisal score. The conclusions of this study are as follows: first, names can produce the first-cause effect; Secondly, the degree of eccentricity of name, the degree of elegance and vulgarity and the positive degree can influence the evaluation of personality characteristics, interpersonal attractiveness and credibility. Generally speaking, the degree of eccentricity is lower, the more elegant or positive the name, the better the evaluation. Thirdly, names can also produce halo effect, which can improve or lower the evaluation of attractiveness of appearance. Finally, the evaluation of names with different gender tendencies can activate gender stereotype.
【学位授予单位】:南京师范大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:B842

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