自豪情绪对创业机会利用的影响研究

发布时间：2019-02-11 12:58

【摘要】：创业机会利用是创业过程的一个重要环节,它受到创业机会成功的可能性、收益情况、回本时间等外部因素的影响,同时它还受到个体的认知、人格、情绪等个体内部因素的影响。Mitchell(2007)首次强调了情绪对创业的作用,然而情绪在创业领域的研究却相对较少。本研究结合情绪信息等价理论、情绪评价倾向理论、情绪即风险模型,检验自豪情绪对创业机会利用的影响,并探讨创业机会评估在两者关系中的中介作用,以及创业机会成功可能性对上述中介效应的进一步调节作用,尝试建立有调节的中介模型。本研究将被试分为实验组(自豪情绪)、对照组(高兴情绪)和控制组,使用事件回忆法诱发实验组被试的自豪情绪状态和对照组被试的高兴情绪状态,随后操作创业机会成功可能性变量对被试进行分组,最后通过量表对创业机会评估和创业机会利用进行测量。结果显示:(1)自豪情绪会提高个体创业机会利用倾向;(2)自豪情绪对个体创业机会利用倾向的影响受到创业机会评估的完全中介作用;(3)自豪情绪、创业机会评估、创业机会利用三者间的关系会进一步受到创业机会成功可能性的调节。当成功可能性低时,自豪情绪会通过影响创业机会评估进而影响创业机会的利用,而当创业机会的成功性高时,上述三者间不存在中介关系。
[Abstract]:The utilization of entrepreneurial opportunities is an important part of the entrepreneurial process. It is influenced by external factors, such as the possibility of successful entrepreneurial opportunities, the income situation, the return time, and so on. At the same time, it is also affected by individual cognition and personality. . Mitchell (2007) emphasizes the effect of emotion on entrepreneurship for the first time. However, there are few researches on emotion in the field of entrepreneurship. Based on the theory of equivalence of emotional information, the theory of emotional evaluation tendency and the risk model of emotion, this study examines the impact of pride on entrepreneurial opportunity utilization, and explores the intermediary role of entrepreneurial opportunity evaluation in the relationship between them. And the possibility of successful entrepreneurial opportunities to further regulate the intermediary effect, try to establish a regulated intermediary model. In this study, the subjects were divided into experimental group (proud emotion), control group (happy emotion) and control group. Then the participants were grouped by using the success probability variable of entrepreneurial opportunity, and the evaluation and utilization of entrepreneurial opportunity were measured by the scale. The results show that: (1) Pride will increase the propensity to use the opportunity of individual entrepreneurship, (2) the influence of pride on the propensity to use the opportunity of individual entrepreneurship is completely mediated by the evaluation of the opportunity. (3) the relationship among pride, entrepreneurial opportunity evaluation and entrepreneurial opportunity utilization will be further regulated by the possibility of entrepreneurial success. When the probability of success is low, pride will influence the evaluation of entrepreneurial opportunities and then affect the utilization of entrepreneurial opportunities, but when the success of entrepreneurial opportunities is high, there is no intermediary relationship between the above three.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B842.6

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