拟人化:从“它”到“他”
发布时间：2019-04-09 07:07
【摘要】：拟人化是将人类特征、动机、意向或心理状态赋予非人对象的心理过程或者个体差异。拟人化的产生受到激发主体知识、效能动机和社会动机的影响,现有研究包括对自然、超自然、动物、机器、品牌和产品等的拟人化。对自然的拟人化能够促进环境保护行为,对动物、机器、品牌和产品的拟人化则形式多样、后果复杂。未来研究的焦点可能在人-机器人交互以及拟人化与可爱的关系问题上。
[Abstract]:Anthropomorphism is a psychological process or individual difference in which human characteristics, motives, intentions or mental states are assigned to non-human objects. Personification is influenced by motivating subject knowledge, efficiency motivation and social motivation. Current studies include personification of nature, supernature, animals, machines, brands and products. Personification of nature can promote environmental protection behavior. Personification of animals, machines, brands and products takes many forms and complex consequences. Future research may focus on human-robot interaction and the relationship between personification and loveliness.
【作者单位】： 西安交通大学人文与社会科学学院社会心理学研究所;清华大学心理学系;
【基金】：国家自然科学基金青年项目(71501105)
【分类号】：B849
本文编号：2454954
[Abstract]:Anthropomorphism is a psychological process or individual difference in which human characteristics, motives, intentions or mental states are assigned to non-human objects. Personification is influenced by motivating subject knowledge, efficiency motivation and social motivation. Current studies include personification of nature, supernature, animals, machines, brands and products. Personification of nature can promote environmental protection behavior. Personification of animals, machines, brands and products takes many forms and complex consequences. Future research may focus on human-robot interaction and the relationship between personification and loveliness.
【作者单位】： 西安交通大学人文与社会科学学院社会心理学研究所;清华大学心理学系;
【基金】：国家自然科学基金青年项目(71501105)
【分类号】：B849
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1 汪涛;谢志鹏;崔楠;;和品牌聊聊天——拟人化沟通对消费者品牌态度影响[J];心理学报;2014年07期
，本文编号：2454954
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