“龙江丝路带”背景下哈尔滨旅游产业发展研究

发布时间：2018-01-31 00:39

本文关键词： 龙江丝路带哈尔滨旅游产业昂谱分析　出处：《哈尔滨商业大学》2017年硕士论文　论文类型：学位论文

【摘要】：2014年4月黑龙江省委提出了 "龙江丝路带"发展战略,2015年,"一带一路"建设理念出台,"龙江丝路带"被纳入其中。哈尔滨作为"龙江丝路带"建设的核心城市,这为哈尔滨旅游产业的发展创造了新的机遇和挑战。本文运用定性分析与定量分析相结合的研究方法,针对"龙江丝路带"背景下哈尔滨旅游产业发展进行研究。首先,文章对"龙江丝路带"的概念做出了界定,并阐述了"龙江丝路带"建设的意义,解析旅游产业内涵及特性。在昂普分析理论、产业融合理论、产业集聚理论及可持续发展理论的基础下,整理、分析、总结了国内外学者在旅游产业领域的学术研究现状和成果。其次,文章分析了"龙江丝路带"在哈尔滨及各节点城市的建设现状以及对哈尔滨旅游产业发展带来的多方面的机遇和挑战,机遇大于挑战,其中,机遇主要表现在交通的完善、签证手续的简化和文化旅游合作的加强等方面,挑战则主要是来自"龙江丝路带"节点城市的区域竞争以及资源开发等。第三,采用昂普分析的方法,在对"龙江丝路带"背景下哈尔滨旅游资源的类型及特征进行了分析,并在此基础之上通过发放问卷的途径,对"龙江丝路带"背景下哈尔滨旅游市场实施多维系统分析,进而进行产品分析。第四,文章指出在"龙江丝路带"背景下发展哈尔滨旅游产业要以特色突出、扩大开放、以人为本人本、共享发展以及绿色环保为原则,采用政府主导、资源导向、产业融合和市场需求相结合的发展模式。最后,文章针对现阶段存在的问题和挑战,从政府层面、企业层面及其他组织层面提出了在这"龙江丝路带"背景下哈尔滨旅游产业发展的对策,为政府及旅游企业发展旅游产业和开发旅游产品提供了一定的借鉴。
[Abstract]:In April 2014, Heilongjiang Provincial Party Committee put forward the development strategy of "Longjiang Silk Road Belt", and in 2015, the concept of "Belt and Road" construction came out. "Longjiang Silk Road Belt" is included. Harbin is the core city of "Longjiang Silk Road Belt" construction. This has created new opportunities and challenges for the development of Harbin tourism industry. The paper studies the development of Harbin tourism industry under the background of "Longjiang Silk Road Belt". Firstly, the paper defines the concept of "Longjiang Silk Road Belt" and expounds the significance of "Longjiang Silk Road Belt" construction. Analyze the connotation and characteristics of tourism industry. On the basis of the analysis theory, the theory of industrial convergence, the theory of industrial agglomeration and the theory of sustainable development, collate and analyze. Summarized the domestic and foreign scholars in the field of tourism industry academic research status and achievements. Secondly. This paper analyzes the present situation of the construction of "Longjiang Silk Road Belt" in Harbin and each node city, and the opportunities and challenges brought about by the development of Harbin tourism industry. The opportunities are more than the challenges, among which the opportunities are greater than the challenges. The opportunities are mainly reflected in the improvement of transportation, the simplification of visa procedures and the strengthening of cultural tourism cooperation, while the challenges are mainly regional competition and resource development from the "Longjiang Silk Road" node cities. This paper analyzes the types and characteristics of Harbin tourism resources under the background of "Longjiang Silk Road Belt" by using the method of Unpu analysis, and on this basis, through the way of issuing questionnaires. This paper analyzes the tourism market of Harbin under the background of "Longjiang Silk Road Belt", and then carries out the product analysis. 4th, the article points out that the development of Harbin tourism industry under the background of "Longjiang Silk Road Belt" should be characterized by its characteristics. Expand the opening, people-oriented, shared development and green environmental protection as the principle of the adoption of government-led, resource-oriented, industrial integration and market demand combined development model. Finally. Aiming at the existing problems and challenges at the present stage, the paper puts forward the countermeasures for the development of Harbin tourism industry under the background of "Longjiang Silk Road Belt" from the government level, enterprise level and other organizational level. It provides some reference for government and tourism enterprises to develop tourism industry and tourism products.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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