建构主义视角下网络媒介对区域旅游形象的构建——以新疆旅游网站为例

发布时间：2018-03-06 16:40

  本文选题：建构主义　切入点：网络媒介　出处：《传媒》2017年04期 　论文类型：期刊论文

【摘要】：区域旅游形象对于塑造旅游地美誉度具有重要意义。伴随"一带一路"战略的推进,新疆旅游业呈现迅猛发展的态势。本文以2015年3月至2016年10月期间新疆旅游官方网对新疆旅游形象的建构为案例,依据网络媒介传播下的建构主义理论,基于内容分析法、AIDA模型评价对站内叙述性文本、图片、新闻、视频宣传片等元素进行实证剖析,探索新疆旅游官方网站对新疆旅游形象建构的路径,提出进一步优化新疆旅游形象建构的媒介策略,促进新疆旅游业可持续发展。
[Abstract]:Regional tourism image is of great significance in shaping the reputation of tourist destination. The tourism industry in Xinjiang is developing rapidly. This paper takes the construction of tourism image of Xinjiang tourism official net from March 2015 to October 2016 as a case study, according to the theory of constructivism under the network media communication. Based on the content analysis method and AIDA model evaluation, this paper analyzes the narrative text, pictures, news, video propaganda and other elements in the station, and explores the path of constructing the tourism image of Xinjiang on the official tourism website of Xinjiang. This paper puts forward the media strategy to further optimize the construction of tourism image in Xinjiang to promote the sustainable development of tourism in Xinjiang.
【作者单位】： 新疆大学旅游学院;新疆大学资源与环境科学学院党委;
【分类号】：G206;F592.7
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本文编号：1575630