网络文学“走出去”的机遇与挑战

发布时间：2018-05-04 14:46

  本文选题：网络文学 + “走出去”　； 参考：《出版广角》2017年22期

【摘要】：同心圆式传播、武侠玄幻占据主流和版权意识增强是目前我国网络文学"走出去"所呈现的三大特点。我国网络文学"走出去"之所以能够取得一定的成功,在于准确的内容定位、中国文学网站的支持,以及抓住了欧美网络文学市场空白的机遇,具有其发展的必然性。网络文学"走出去"不仅取得了较高的经济效益,而且有利于传播中国文化,增强民族自信心,推进"一带一路"倡议工作的开展。
[Abstract]:Concentric communication, martial arts fantasy dominating the mainstream and copyright awareness strengthening are the three characteristics of "going out" in China's network literature at present. The success of "going out" in China's network literature lies in the accurate content orientation, the support of Chinese literature website, and the opportunity to seize the blank of the network literature market in Europe and the United States, which has the inevitability of its development. The network literature "going out" has not only achieved high economic benefits, but also helped to spread Chinese culture, enhance national self-confidence, and promote the work of "Belt and Road" initiative.
【作者单位】： 河南大学濮阳工学院;
【分类号】：G239.26;I206.7
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本文编号：1843373