小型国际货运代理QR公司的战略研究

发布时间：2018-06-26 12:17

本文选题：国际货运代理 + 小型企业　；参考：《深圳大学》2017年硕士论文

【摘要】：随着全球经济的不断发展,世界各国贸易往来日益频繁,世界经济一体化进程不断加快,在此背景下国际货运代理行业经历了高速发展时期,从事这一行业的人员规模扩展迅速,并已成为繁荣全球货运经济,满足货物运输关系人才需求的重要力量。在我国,国际货运代理行业目前还处在快速发展的初级阶段,上升空间还很大。尤其是在我国实践“一带一路”国家战略后,我国主要沿海城市的经济迎来了飞速发展的黄金时期,特别是在珠三角,长三角以及环渤海经济带地区的国际代理公司如雨后春笋般剧烈增加。此外随着政府政策的支持以及在国家号召“大众创业,万众创新”的大环境下,越来越多的小型货代公司应运而生。但是由于货运代理行业进入门槛较低,同质化问题严重,加之行业内部激烈竞争态势以及客户的需求无法标准化导致我国整个国际货运代理市场上并没有人可以做到绝对垄断。小型货代公司虽然存在着一定的生存空间,但在巨大的竞争压力下如何寻找到合适企业自身发展战略的重要性是毋庸置疑的。本文首先将波特五力模型与国际货运代理行业相结合,筛选出小型货代企业的主要目标客户群体并找出小型货代企业的威胁与机会。然后通过对国际货运代理行业内大型企业与小型企业做出价值链对比分析,得出小型国际货代企业的优势和劣势。接着根据笔者所在企业QR公司的实际运营情况分别进行外部因素评价矩阵分析与内部因素评价矩阵分析以及SWOT分析,得出QR公司的具体优势、劣势、机会和威胁,并根据QR公司面临的威胁与机会构建三种QR公司的战略发展方向。最后,通过之前的分析数据进行QSPM战略矩阵分析筛选出QR公司的最优战略发展方向应为拓展业务领域并且给出了一些具体的发展建议。
[Abstract]:With the continuous development of the global economy, the world trade exchanges become more and more frequent, and the process of world economic integration continues to accelerate. Under this background, the international freight forwarding industry has experienced a period of rapid development. The scale of personnel in this industry has expanded rapidly and has become an important force in the prosperity of the global freight economy to meet the demand of cargo transportation relationship personnel. In China, the international freight forwarding industry is still in the initial stage of rapid development, and there is still a lot of room to rise. Especially after the implementation of the "Belt and Road" national strategy in China, the economy of the major coastal cities in China has ushered in a golden period of rapid development, especially in the Pearl River Delta. The Yangtze River Delta and the Bohai Sea economic belt region of international agencies such as bamboo shoots after a surge. In addition, with the support of government policy and the national call for "mass entrepreneurship, innovation" environment, more and more small freight forwarding companies came into being. However, due to the low entry threshold of freight forwarding industry, the serious problem of homogeneity, coupled with the fierce competition situation within the industry and customer demand can not be standardized, no one in the international freight forwarding market in China can achieve absolute monopoly. Although there is a certain living space for small freight forwarding companies, there is no doubt about the importance of how to find the appropriate development strategy of enterprises under the huge competitive pressure. In this paper, the author combines Porter's five-force model with the international freight forwarding industry to select the main target customer groups of small freight forwarding enterprises and to find out the threats and opportunities of small freight forwarding enterprises. Then through the comparative analysis of the value chain between the large and small enterprises in the international freight forwarding industry, the advantages and disadvantages of the small international freight forwarding enterprises are obtained. Then, according to the actual operation of QR company, the external factor evaluation matrix analysis, internal factor evaluation matrix analysis and SWOT analysis are carried out respectively, and the specific strengths, weaknesses, opportunities and threats of QR company are obtained. According to the threats and opportunities faced by QR Company, the strategic development direction of QR Company is constructed. Finally, the QSPM strategic matrix analysis shows that the optimal strategic development direction of QR company is to expand the business field and give some specific development suggestions.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F512.6

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