“一带一路”战略下河南省体育旅游的发展策略研究
发布时间：2018-08-29 07:51
【摘要】：改革开放以来,我国旅游业一直在不断的进步,尤其在九十年代末期至今,旅游业带来的效益有着大幅度的提升;同时,旅游行业本身也在不停地发展,跟智慧、虚拟、体育等新型形式相结合的旅游内容层出不穷,传统的观光旅游已不再成为主流,旅游中的改变才是取得更大效益的重点。本文以河南省的生产要素、需求情况、相观产业、政府行为、竞争优势五个方面为研究对象,在国家战略政策“一带一路”的引导下,对我省近年来体育旅游的发展进行研究。研究结果表明:河南省体育旅游大力推广焦作和郑州的武术文化,力争实现“国际体育旅游目的地”;特点具有个性化、可重复性、地理集中性、季节性;发展规律为合二为一,由内而外,与多行业相交叉;发展趋势是体育旅游与科技相结合,在体育旅游的多个领域体现人工智能的功能,逐步实现智能化。1、生产要素方面,河南省城镇化水平不高;自然资源形式多样,但依山开展的活动形式好于河流;对于河南省体育旅游的研究时间短,内容形式较为多样;基础设施方面的交通有着很大进步。2、需求方面的衣、食在日常生活中仍占据着重要的地位;娱乐消费的增多相对的较少了医疗方面的支出;教育文化娱乐服务消费在未来会逐渐处于生活中的重要地位。3、河南省旅游业逐渐从数量的增加转变为质量的提升;县及县以下的的社会消费品零售总额的总量需要加大开发的力度,特别是乡村地区。4、政府指明“一带一路”战略的发展方向,落实众多相关文件进行支持与帮助,打造具有国际化的体育旅游特色。5、河南省在“食、住、行、游、购、娱”六要素的各个方面有着特色,但也出现了各种各样的问题,需要政府采取相应的措施进行改进。对策:1、确定河南省体育旅游在“一带一路”战略中的总体定位,加强区域合作,开拓本地和市外、省外、海外的客源市场,加大城镇化转型中的创新力度。2、在政府领导下,合理布局河南省体育旅游发展方向,采取“点面”结合和“面面”结合的发展结构,健全体育旅游的辅助产业。3、健全法律法规,以地方具体情况为根据,学习国外经验;创建先进智慧城市;加强环境的保护力度。4、建立国际人才合作培养制度,加快与国际化教学的接轨,河南省各高校之间、院系之间加强交流与合作,保证质量与数量上的合格体育旅游人才。5、充分利用互联网,开发更多具有人性化的服务,满足体育旅游中各因素的需求。6、为河南省体育旅游行业选择优质的代言人,在优势主体方面做好相关的开发,设计具有专项性质的体育旅游产品,逐步提升河南省体育旅游的国际知名度。
[Abstract]:Since the reform and opening up, China's tourism industry has been making continuous progress, especially since the end of the 1990s, the benefits brought by tourism have been greatly improved. At the same time, the tourism industry itself is constantly developing, with wisdom, virtual, New forms of sports and other forms of tourism content emerge in endlessly, traditional tourism is no longer the mainstream, the change in tourism is the focus of greater efficiency. This paper studies the development of sports tourism in Henan province in recent years under the guidance of the national strategic policy "Belt and Road", taking the factors of production, demand, industry, government behavior and competitive advantage of Henan Province as the research objects. The results show that sports tourism in Henan Province vigorously promotes the martial arts culture of Jiaozuo and Zhengzhou, and strives to realize the "international sports tourism destination" with the characteristics of individuation, repeatability, geographical concentration and seasonality. The law of development is to combine the two, from inside to outside, to cross with many industries; the development trend is to combine sports tourism with science and technology, to embody the functions of artificial intelligence in many fields of sports tourism, and to gradually realize intelligence. The urbanization level of Henan Province is not high, the natural resources form is various, but the activities carried out according to the mountain are better than that of the river, the research time of the sports tourism in Henan Province is short, the content form is relatively diverse; Infrastructure transportation has made great progress. 2. Demand for clothing and food still occupy an important place in daily life. The consumption of educational, cultural and entertainment services will gradually be in an important position in life in the future. The tourism industry in Henan Province will gradually change from the increase of quantity to the improvement of quality. The total amount of retail sales of consumer goods at the county level and below needs to be strengthened, especially in rural areas. The government has pointed out the direction of the development of "Belt and Road" strategy, and has implemented many relevant documents to support and help. In Henan Province, there are characteristics of "food, shelter, travel, purchase and entertainment", but there are also various problems, which need to be improved by the government. Countermeasures: 1, determine the overall orientation of sports tourism in "Belt and Road" strategy in Henan Province, strengthen regional cooperation, open up local, foreign, and overseas tourist markets, increase innovation in the process of urbanization. Under the leadership of the government, Reasonable distribution of the development direction of sports tourism in Henan Province, adopting the development structure of the combination of "point and face" and "surface", perfecting the auxiliary industry of sports tourism, perfecting laws and regulations, learning from foreign experience based on local specific conditions; To create advanced and intelligent cities, to strengthen environmental protection, to establish a cooperative training system for international talents, to speed up the integration with international teaching, to strengthen exchanges and cooperation among colleges and universities in Henan Province, and between colleges and departments, To ensure qualified sports tourism talents in quality and quantity. 5, to make full use of the Internet, to develop more humanized services, to meet the needs of all factors in sports tourism, and to select high-quality spokesmen for the sports tourism industry in Henan Province. In the advantage of the main body to do a good job in the development of the design of sports tourism products with a special nature, gradually enhance the international visibility of sports tourism in Henan Province.
【学位授予单位】：河南师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7
本文编号：2210658
[Abstract]:Since the reform and opening up, China's tourism industry has been making continuous progress, especially since the end of the 1990s, the benefits brought by tourism have been greatly improved. At the same time, the tourism industry itself is constantly developing, with wisdom, virtual, New forms of sports and other forms of tourism content emerge in endlessly, traditional tourism is no longer the mainstream, the change in tourism is the focus of greater efficiency. This paper studies the development of sports tourism in Henan province in recent years under the guidance of the national strategic policy "Belt and Road", taking the factors of production, demand, industry, government behavior and competitive advantage of Henan Province as the research objects. The results show that sports tourism in Henan Province vigorously promotes the martial arts culture of Jiaozuo and Zhengzhou, and strives to realize the "international sports tourism destination" with the characteristics of individuation, repeatability, geographical concentration and seasonality. The law of development is to combine the two, from inside to outside, to cross with many industries; the development trend is to combine sports tourism with science and technology, to embody the functions of artificial intelligence in many fields of sports tourism, and to gradually realize intelligence. The urbanization level of Henan Province is not high, the natural resources form is various, but the activities carried out according to the mountain are better than that of the river, the research time of the sports tourism in Henan Province is short, the content form is relatively diverse; Infrastructure transportation has made great progress. 2. Demand for clothing and food still occupy an important place in daily life. The consumption of educational, cultural and entertainment services will gradually be in an important position in life in the future. The tourism industry in Henan Province will gradually change from the increase of quantity to the improvement of quality. The total amount of retail sales of consumer goods at the county level and below needs to be strengthened, especially in rural areas. The government has pointed out the direction of the development of "Belt and Road" strategy, and has implemented many relevant documents to support and help. In Henan Province, there are characteristics of "food, shelter, travel, purchase and entertainment", but there are also various problems, which need to be improved by the government. Countermeasures: 1, determine the overall orientation of sports tourism in "Belt and Road" strategy in Henan Province, strengthen regional cooperation, open up local, foreign, and overseas tourist markets, increase innovation in the process of urbanization. Under the leadership of the government, Reasonable distribution of the development direction of sports tourism in Henan Province, adopting the development structure of the combination of "point and face" and "surface", perfecting the auxiliary industry of sports tourism, perfecting laws and regulations, learning from foreign experience based on local specific conditions; To create advanced and intelligent cities, to strengthen environmental protection, to establish a cooperative training system for international talents, to speed up the integration with international teaching, to strengthen exchanges and cooperation among colleges and universities in Henan Province, and between colleges and departments, To ensure qualified sports tourism talents in quality and quantity. 5, to make full use of the Internet, to develop more humanized services, to meet the needs of all factors in sports tourism, and to select high-quality spokesmen for the sports tourism industry in Henan Province. In the advantage of the main body to do a good job in the development of the design of sports tourism products with a special nature, gradually enhance the international visibility of sports tourism in Henan Province.
【学位授予单位】：河南师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7
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