西班牙酒店市场企业社会责任咨询公司的发展研究

发布时间：2021-01-09 09:07

　　本研究旨在评估西班牙酒店领域的一家提供企业社会责任（CSR）咨询的公司情况。该项目的核心业务是提供审计服务,就如何利用企业社会责任获取竞争优势向酒店提供建议。然而,即便是四大咨询公司也不能仅仅通过提供这些服务来实现可持续发展,因此该公司还提供审计,制定企业社会责任计划和策略,课程和培训,以及和供应商联系服务。为实施该项目,本研究首先介绍了该项目的背景、目的和意义,进而分析CSR的当前整体的市场状况、西班牙的酒店行业、酒店行业的企业社会责任、全球报告指数以及西班牙的咨询业。接下来,本文回顾了一些文献、关键术语,以及使用的模型,通过使用主要文献和二次文献进行市场研究,随后还进行了行业分析。本文介绍了该公司本身的法律要求、所有权和信息,此外还制定了一项营销计划,其中考虑了促销和广告等关键方面,确定了可能的客户。本文还介绍了公司运营最初几年的预期财务计划。最后,本文总结了调查结果,提出建议以供进行类似研究的学者参考。本研究旨在探索该公司的可持续性,加深对企业社会责任及其在酒店领域重要性的认知,并进一步探索咨询行业,理解这一点非常重要。 

【文章来源】：上海外国语大学上海市 211工程院校 教育部直属院校

【文章页数】：98 页

【学位级别】：硕士

【文章目录】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
    1.1.Background,Purpose and Significance
        1.1.1.Background
        1.1.2.Purpose
        1.1.3.Significance
    1.2.Current Market Status
        1.2.1.CSR
        1.2.2.Hospitality industry in Spain
        1.2.3.CSR in the Hospitality Industry
        1.2.4.Global Reporting Initiative
        1.2.5.Consultancy sector in Spain
        1.2.6.Laws directly linked to CSR in Spain
    1.3.Research implications
        1.3.1.Theoretical implications
        1.3.2.Practical implications
    1.4.Research content and methods
        1.4.1.Chapter distribution and content
        1.4.2.Research methods
Chapter Two Theoretical Framework
    2.1.Key Terms
    2.2.Literature Review
        2.2.1.CSR
        2.2.2.Stakeholder theory
    2.3 Models Used
        2.3.1.Business Canvas Model
        2.3.2 PEST-LE Analysis
        2.3.3 Porter′s Five Forces
        2.3.4 SWOT Analysis
    2.4 Application of Models
        2.4.1 Business Canvas Model
        2.4.2 Porter′s Five Forces
        2.4.3 SWOT
Chapter Three Market Research
    3.1.Market Research（secondary sources）
    3.2.Market Research:Primary Data
    3.3.Industry Analysis
        3.3.1 Current Competitive situation
        3.3.2 PEST+EL
        3.3.3.SWOT
        3.3.4.Business Canvas Model of the Company
Chapter Four The Company and the Team
    4.1.Legal Structure
    4.2.Ownership
    4.3.Process to follow
        4.3.1.Mandatory processes
        4.3.2.Non-mandatory but highly recommended
    4.4.Advisory Board
    4.5.The management team
        4.5.1.Division of labour by teams
        4.5.2 Employees and salaries
Chapter Five Marketing plan
    5.1.Services offered
    5.2.Identification of Possible Clients
        5.2.1.Operational Path
    5.3.Promotion and advertisement of the company
        5.3.1.Decision Making of Customers
        5.3.2.Go to Market Strategy
        5.3.3.Website
        5.3.4.Communication channels
        5.3.5.Visits and targeted marketing
        5.3.6.Trade Fairs and Exhibitions
    5.4.Analysis of customer purchase decisions
        5.4.1 Circular renewal process
    5.5.Retaining customers vs.Acquiring new customers
    5.6.Work flow
        5.6.1.Project of type1
        5.6.2 Project type2
    5.7.Strengths and weaknesses and ways competitors may react to the business
Chapter Six Operating and Financial Plans
    6.1 Financial Plan
        6.1.1.Fixed costs
        6.1.2.Variable costs
        6.1.3.Breaking-even point
        6.1.4 Pricing
    6.2.Projected cashflows
    6.3.Contingency Plans based on the pessimistic optimistic scenarios
Chapter Seven Conclusions
    7.1.Main conclusions
    7.2.Limitations and future research directions
        7.2.1.Limitations
        7.2.2.Future research directions
INDEX
REFERENCES



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