文化领导权视阈下的国产动漫发展问题探究

发布时间：2017-12-26 22:28

本文关键词：文化领导权视阈下的国产动漫发展问题探究　出处：《安徽工程大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着深化改革的脚步的加快,文化领域也迎来挑战,今年两会召开之时,就提出政府要转"送菜"变"点菜",加强文化供给侧改革,鼓励群众加入到文化活动中去。动漫领域作为文化领域里重要的组成部分,以及其所服务的对象,都使得动漫领域成为一个特殊而又极其重要的文化领域。目前,关于动漫领域的研究,多数是从经济学角度以及产业发展的角度来看待国产动漫发展中出现的问题,从政治教育、文化领导层面来看待动漫问题的研究还鲜有涉及,对于动漫作品中出现的"文化入侵"和"政治霸权"也只是一笔带过,保持动漫领域的"纯粹性"使得大多数对于国产动漫发展的措施都流于表面,治标不治本。有句话说的好"科学是没有国界的,但是科学家是有国籍的","动漫"本身是没有国界的,是一种艺术形式,但是制作"动漫",宣传"动漫",以至于那些对动漫为之着迷的一个个群体和个人,是有国界的。所以动漫的发展是不能只从经济上,模式上来简单的剖析和划分,必须由表及里,从政治文化角度深入剖析动漫的发展,才能找寻其深层次的原因。而这也就是本篇论文的研究原因和行文的主要脉络。第一章阐述论文中相关的概念,将国产动漫中出现的问题和文化领导权的缺失这一原因关联起来。首先对研究对象的定义进行了更新:国产动漫发展中出现的问题,实际上是国产动漫文化出现了问题。而国产动漫文化是由动漫作品文化和动漫产业领域文化这两者所组成。我们通过将国产动漫与日本动漫相比较,从发展历程、代表作品、作品内容题材以及两国动漫发展模式等方面对比之后得出结论:产业链不够完善,许多动漫企业实际上都是在靠着国家补助过活;动漫作品内容缺乏创意性和低龄化,依然掣肘着中国动漫的发展,使得好的作品不敢做,做的作品不够好;动漫产业人才问题是国产动漫发展核心问题之一,好的动漫作品不是仅仅依靠好的画师就能够一鸣惊人的,编剧这个角色在一部动漫作品中更是起到了不可替代的作用;模仿动漫中不当行为导致少年儿童伤亡的案件则告诫我们如何对于动漫作品的进行引导与阐释。第二章,通过分析资料与数据,在文化领导权的角度上,从三个方面总结归纳当下国产动漫发展中出现的问题。第三章,作为研究的重点,详述文化领导权理论对于解决国产动漫发展中出现的问题的必要性。首先从动漫文化特点以及文化领导权的主要内容上进行切入,以新动漫系统模型作为佐证,在目的、适用背景与适用途径三个层面上找到了文化领导权作为"工具"去解决国产动漫发展中出现的问题以及发展动漫产业的契合点。接着,从三个方面阐述文化领导权对于解决动漫产业发展中出现的问题的必要性。第四章,结合上文的分析对"如何解决国产动漫中出现的问题"提出具体的建议:第一、架构本国的动漫产业"堡垒";第二、培养动漫领域的人才、专才,加强动漫从业人员中弱势群体的话语权,这样才可能让其制作出优秀的动漫领域的作品;第三、政府应扮演引导者而不是投资者,减少对质量低下的动漫公司所申报的项目的经费支持,甚至取消对其的政策性补助。综观述之,本论文尝试作出如下创新:第一,将动漫领域的问题不仅仅当成单一的经济模式问题来看待,而且从政治文化角度将中国动漫问题提升到了一个更高的层次。第二,文章中所提出的动漫模型也是结合近年来其他国家动漫的发展模式所推理整理出,具有相当重要的研究价值,此外,文中引用的相关数据也是最新及最有代表力的。所以本论文研究具有一定的创新意义和实用价值。
[Abstract]:With the accelerated pace of reform, the cultural field is also facing challenges. When the two sessions were held this year, the government proposed that the government should turn to "send vegetables" to "order dishes", strengthen the cultural supply side reform, and encourage people to join in cultural activities. The animation field, as an important part of the cultural field, and the objects it serves, makes the animation field a special and extremely important cultural field. At present, the research on the field of animation, mostly from the angle of economics and industry development perspective on the development of domestic animation problems in research to look at the animation from the political educational and cultural leadership level is rarely involved, for the animation works appeared in the "cultural invasion" and "political hegemony" is just a pen with the field of animation, keep the "pure" for making the most of domestic animation development measures are superficial, palliatives. There is a saying that "science is without borders, but scientists have nationality". "Animation" itself has no boundaries, it is an art form, but the production of "anime" and "animation", so that those who are fascinated by anime, have national boundaries. So the development of cartoon is not only from the economy, mode of simple analysis and classification, must from the angle of political culture from the outside to the inside, in-depth analysis of the development of cartoon, in order to find the deep-seated reasons. And this is the main cause of this paper and the main thread of the article. The first chapter expounds the related concepts in the paper, which is related to the problems in the domestic animation and the lack of cultural leadership. First of all, the definition of the research object is updated: the problems arising in the development of domestic animation are in fact the problem of domestic animation culture. The domestic animation culture is composed of the culture of animation works and the culture of animation industry. We will compare domestic animation and Japanese animation, draw a conclusion from the development history and representative works, the content of the works and the two themes animation development mode as well as the contrast: the industry chain is not perfect, many animation companies are actually relying on state subsidies to live; the animation works lack of creativity and younger age, is still constrained the development of China animation, the good works do not dare to do the work is not good enough; the animation industry talent problem is one of the key problems of development of domestic animation, the animation works not only on the good artist to blockbuster, the role of writers in an anime played a more irreplaceable imitation effect; improper behavior in animation, resulting in children cases were told us how to for guidance and interpretation of animation works. The second chapter, through the analysis of data and data, in the perspective of cultural leadership, from the three aspects of the current domestic animation development in the development of the problems. The third chapter, as the focus of the study, details the necessity of the theory of cultural leadership to solve the problems arising in the development of domestic animation. First, the main content from the cartoon culture characteristics and cultural hegemony on the cut, with a new animation system model as evidence, in the three aspects of application background and purpose, to find a way for the cultural leadership meeting point as the "tools" to solve the problems in the development of domestic animation and animation industry development. Then, from three aspects, the paper expounds the necessity of cultural leadership to solve the problems arising in the development of animation industry. The fourth chapter, based on the above analysis put forward specific suggestions on how to solve the problems in the emergence of domestic animation ": first, the structure of domestic animation industry" fortress "; second, training in the field of animation talents and professionals, strengthen the vulnerable groups animation practitioners in discourse, so it may be allowed to make a good in the field of animation works; third, the government should play a guide rather than investors, reduce the low quality of the animation company declared funding, or even cancel the subsidy policy. To sum up, this paper attempts to make innovations as follows: first, the problem of animation is not only viewed as a single economic mode, but also raised to a higher level from the perspective of political culture. Second, the animated model proposed in this paper is also combined with the development mode of other countries in recent years, which has important research value. Besides, the related data cited in this paper is the latest and the most representative. Therefore, the research of this paper has some innovative significance and practical value.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124

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