基于文化创意视角的哈尔滨文化旅游发展研究

发布时间：2017-12-27 22:13

本文关键词：基于文化创意视角的哈尔滨文化旅游发展研究　出处：《哈尔滨商业大学》2017年硕士论文　论文类型：学位论文

【摘要】：在知识经济的前提下,随着经济水平的迅猛发展,人们对于旅游的需求也变得丰富多样,人们的旅游需求不仅仅局限于较低层次的观光游览、休闲度假等,而是更倾向于选择更高层次的出行方式。文化旅游因其丰富的文化内涵,能够满足不同旅游者差异化的旅游需求,其中包括对于异质异地文化的参与、探索和体验等需求,因此其发展具有广阔的前景和旺盛的生命力。文化创意产业的发展已经推动了许多国家和地区的社会经济。创意时代的来临,文化旅游与文化创意的融合互动逐渐成为新的焦点。因此本文在哈尔滨文化旅游的发展中引入了文化创意的理念,这为哈尔滨旅游相关部门及旅游企业发展文化旅游提供了一条创新的思路和路径。首先,文章在产业融合理论、体验经济理论和可持续发展理论的基础上,首先整理、分析并总结了国内外学者在文化旅游和文化创意领域的学术研究现状和成果,对文化创意、文化旅游、文化创意旅游的概念进行初步的界定。其次,采用问卷调查的方法,广泛搜集资料和发放问卷等多种途径,对游客社会人口学特征、旅游行为特征,游客对于文化旅游产品的感知度分析和游客对于文化创意旅游的认知度分析进行了有效分析。并且阐述了哈尔滨文化旅游产业发展现状及哈尔滨文化创意产业发展现状。最后,虽然哈尔滨文化旅游资源丰富,但在基于创意视角实际开发过程中存在着缺乏整体布局、旅游产品创意性不足、文化旅游品牌缺乏创意、投融资渠道单一、宣传力度不足、文化创意人才匮乏的问题。针对现阶段存在的问题,提出了哈尔滨文化旅游发展的原则与建议,为哈尔滨市旅游主管部门和旅游企业进行文化旅游的规划和开发提供了相应的依据。
[Abstract]:In the premise of knowledge economy, with the rapid development of economy, the demand of tourism have become rich and varied, people travel demand is not limited to the lower level of sightseeing and leisure vacation, but more likely to choose a higher level of travel mode. Because of its rich cultural connotation, cultural tourism can meet the needs of different tourists' differentiated tourism, including the participation, exploration and experience of heterogeneous culture. Therefore, its development has broad prospects and vigorous vitality. The development of cultural and creative industries has promoted the social and economic of many countries and regions. With the advent of the creative era, the integration of cultural tourism and cultural creativity has gradually become a new focus. Therefore, this article introduces the concept of cultural creativity in the development of cultural tourism in Harbin, which provides an innovative train of thought and path for Harbin tourism related departments and tourism enterprises to develop cultural tourism. First of all, based on the industrial integration theory, experience economic theory and sustainable development theory, firstly, analyzed and summarized the research status and achievements of domestic and foreign scholars in the field of cultural tourism and cultural creativity, cultural and creative, cultural tourism, cultural tourism and creative concept of the preliminary definition. Secondly, using the method of questionnaire survey, data collection and questionnaire in a variety of ways, the social demographic characteristics, behavior characteristics of tourists, tourists to the cultural tourism products for tourists Perception Analysis and cognition analysis of cultural creative tourism efficiently analysis. And expounded the development status of Harbin cultural tourism industry and the development of Harbin cultural and creative industries. Finally, although the Harbin rich cultural tourism resources, but in the actual development process based on the creative perspective there is a lack of overall layout, lack of tourism products, creative cultural tourism brand lack of originality, investment and financing channels, lack of publicity, cultural and creative talent shortage problem. Aiming at the existing problems at the present stage, this paper puts forward the principles and suggestions for the development of cultural tourism in Harbin, and provides the corresponding basis for the planning and development of cultural tourism in Harbin's tourism departments and tourism enterprises.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G127;F592.7

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