基于品牌传播的吉祥物动态设计研究

发布时间：2018-01-03 01:21

本文关键词：基于品牌传播的吉祥物动态设计研究　出处：《青岛科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：在数字媒体快速发展的时代背景下,全球品牌形象传播趋向动态化发展。众多品牌形象的传播采用了动态LOGO、动态吉祥物、动态辅助图形等。因其特有的亲和力和感染力,吉祥物动态设计逐渐成为设计师关注的重点。本文将从品牌传播的视角,通过典型案例和理论研究,总结吉祥物动态设计特点,研究吉祥物动态设计美学价值,探究吉祥物动态设计在品牌传播中的意义和贡献。与静态吉祥物设计相比,吉祥物动态设计增加了时间、空间两种元素。通过数字媒介和动画技术,动态吉祥物以丰富多彩的视觉效果和动感节奏展现品牌形象和理念。这种时尚的展现方式同时还兼具互动性,深受年轻一代消费者的喜爱。技术进步带来设计理念的革新,新的设计理念对品牌传播的影响值得关注和研究。吉祥物动态设计迎合了消费者的审美需求,是品牌传播的进步和突破。吉祥物动态设计顺应时代的发展,对于品牌传播具有重要意义。本文架构如下:首先,分析品牌形象传播的背景、现状以及与吉祥物之间的关系;其次,分析吉祥物动态设计的构成因素、设计特点及在品牌传播中的应用;最后,通过对品牌传播下的吉祥物动态设计研究,探讨吉祥物动态设计对品牌传播的影响,分析吉祥物动态设计在品牌传播中的优势及未来发展趋势。
[Abstract]:With the rapid development of digital media under the background of global brand image spread trend dynamic development. Many spread brand image using dynamic LOGO, dynamic mascot, dynamic auxiliary graphics. Because of its unique affinity and appeal, the mascot of dynamic design has gradually become the focus of attention. This article from the designer brand communication perspective. Through the typical case and theoretical research, summarizes the design features of the dynamic mascot, mascot dynamic design aesthetic value, explore the significance and contribution of brand communication in the dynamic and static design. The mascot mascot mascot design compared to dynamic design increases the time and space of two elements. Through the digital media and animation technology, dynamic mascot show brand image and ideas in a rich and colorful visual effects and rhythm. The fashion show the way also both interactive and by year The young generation of consumers. Technological progress brings the innovation of the concept of design, worthy of attention and study effects of the new design concept of brand communication. The mascot dynamic design to meet the aesthetic needs of consumers, brand communication is progress and breakthrough. The development of the mascot design generation of dynamic adaptation, has important significance for brand communication in this paper. The architecture is as follows: firstly, the analysis of brand communication background, relationship between the current situation and mascot; secondly, analyzing the constituent elements of the mascot of dynamic design, design features and brand communication in the application; finally, through the research on the dynamic design of mascot brand communication under the influence of the mascot for the dynamic design of brand communication. The trend of brand communication in the advantage of the mascot dynamic design and analysis of the future development.

【学位授予单位】：青岛科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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