基于SCP范式的成都市区体育舞蹈培训市场研究

发布时间：2018-03-03 05:37

本文选题：SCP范式　切入点：成都市区　出处：《成都体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：随着体育舞蹈培训市场在成都市区的快速发展,整个培训市场竞争程度日趋激烈,这种发展伴随而来的是市场的混乱,对整个体育舞蹈培训行业的发展极为不利。作者运用了文献资料、问卷调查、数理统计和逻辑分析等方法,借鉴产业经济学中的SCP分析框架对成都市区的体育舞蹈培训市场进行详细分析,并提出完善成都市区体育舞蹈培训市场的建议,为我市体育舞蹈培训业的发展提供参考。主要研究结论如下:1、成都市区体育舞蹈培训市场属于寡占Ⅱ型市场结构,培训单位的绝对成本和技术优势的进入壁垒高而退出壁垒低。培训产品差异性不大。2、成都市区的培训单位定价多在41-60之间,培训单位的广告形式多以学生内部推荐、传单和横幅等方式为主,微信和QQ等宣传方式已经成了网络推广的主要方式。3、在寡占Ⅱ型市场结构中,各培训单位通过采用这些市场行为后取得了较好的市场绩效,有95%的培训单位都保持着不亏损的状态,其中有75%的单位都能盈利。学员在挑选培训单位时多看中培训单位的教学质量和地理位置。4、成都市区体育舞蹈培训市场的市场结构决定了培训单位采用的市场行为,从而达到这种市场绩效。相反,这样的市场绩效在不断促进教师的技术创新,培训单位根据市场绩效对市场行为进行不断调整,宣传方式逐渐走向网络化,这种市场绩效和市场行为又反作用市场结构,促使行业竞争越来越激烈。
[Abstract]:With the rapid development of the sports and dance training market in Chengdu, the competition of the whole training market is becoming more and more fierce. This development is accompanied by market chaos. It is very unfavorable to the development of the whole sports dance training industry. The author uses the methods of literature, questionnaire, mathematical statistics and logic analysis, etc. Based on the SCP analysis framework of industrial economics, this paper makes a detailed analysis of the sports dance training market in Chengdu urban area, and puts forward some suggestions to improve the sports dance training market in Chengdu urban area. It provides reference for the development of sports dance training industry in our city. The main conclusions are as follows: 1. Chengdu urban sports dance training market belongs to oligopoly type II market structure. The absolute cost and technical advantage of training units are high and the barriers to exit are low. The difference of training products is not significant. The price of training units in Chengdu urban area is mostly between 41-60, and the advertising forms of training units are mostly recommended by students. Leaflets and banners are the main methods. WeChat and QQ have become the main mode of network promotion. In the oligopolistic market structure, the training units have achieved better market performance by adopting these market behaviors. 95% of the training units are in a no-loss state. Among them, 75% of the units can be profitable. Students pay more attention to the teaching quality and geographical location of the training units when selecting the training units. The market structure of Chengdu urban sports dance training market determines the market behavior adopted by the training units. On the contrary, such market performance is constantly promoting teachers' technological innovation, training units constantly adjust their market behavior according to market performance, and the way of propaganda gradually moves to network. This kind of market performance and market behavior counteract market structure, impel industry competition more and more intense.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J722.8-4

【相似文献】