南阳府衙视觉形象设计研究

发布时间：2018-03-08 23:35

本文选题：南阳府衙　切入点：视觉形象　出处：《云南艺术学院》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,中国旅游行业蓬勃发展,历史文化名城逐渐成为重要的旅游集散地。南阳是中国的历史文化名城,南阳府衙作为现今保存完整的一个府级标志性建筑群经历了元、明、清、中华民国、中华人民共和国五个历史时期,共历199任知府,它是能够集中体现不同时期的政治、军事、文化等方面样态的一个封建衙门建筑遗址,对研究封建衙门的历史、社会职能的变迁、不同时期的民俗和加深对府衙运作体系的了解有很好的价值。那么作为这样一个深具传统文化价值的府衙,如何对其传统文化进行保护和传承呢?笔者认为,只有结合当今社会对文化的新要求,深入地挖掘它的历史和文化,同时对其诸如视觉形象研究的不足进行充实,并从不同的角度进行广泛推介等。研究南阳府衙一方面可以揭示衙门自身建制特点,另一方面可以更好地研究它与所在城市的地方文化、民俗的关系及作用。本文尝试将南阳府衙中与文化旅游相关的视觉元素进行提取并整合,以此上升到品牌的高度进行探索性创造。因而本文通过对南阳府衙自身人文景点旅游特色的分析,引发了对南阳府衙视觉形象的设计思考,并结合企业视觉识别系统与传播学等有关理论,尝试探讨了如何以有效的视觉形象设计方式和手段将南阳府衙生动的形象以视觉的形式加以表现,从而达到促进南阳府衙的宣传并推动当地旅游业发展的目的。
[Abstract]:In recent years, China's tourism industry has flourished, and historical and cultural cities have gradually become important tourist centers. Nanyang is a famous historical and cultural city in China. In the five historical periods of the Qing Dynasty, the Republic of China, and the people's Republic of China, a total of 199 officials were appointed as the government offices. It is a feudal government building site which can embody the political, military, cultural and other aspects of different periods, and studies the history of the feudal government offices. The changes of social functions, the folklore of different periods and the deepening of the understanding of the operating system of the Fuya have a good value. So as such a deeply traditional cultural value, how to protect and inherit the traditional culture? The author believes that only in combination with the new requirements of culture in today's society, we should dig into its history and culture in depth, and at the same time enrich its deficiencies such as the study of visual images. On the one hand, it can reveal the characteristics of the Yamen's own system, on the other hand, it can better study it and the local culture of the city where it is located. This paper attempts to extract and integrate the visual elements related to cultural tourism in Nanyang Fuya. Therefore, through the analysis of the tourist characteristics of the Nanyang government's own humanistic scenic spots, the design of the Nanyang government's visual image has been initiated. Combined with the related theories of enterprise visual identification system and communication, this paper tries to discuss how to express the vivid image of Nanyang government in the form of vision with effective visual image design method and means. So as to promote the propaganda of Nanyang government and promote the development of local tourism.
【学位授予单位】：云南艺术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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