文化产业社会效益评估体系研究

发布时间：2018-03-25 11:09

本文选题：文化产业　切入点：社会效益　出处：《山东建筑大学》2017年硕士论文

【摘要】：“文化产业”这一概念是由“文化”和“产业”两部分构成。显然文化一般指的就是我国传承下来的优秀的部分,因为那些落后的文化即使能和产业结合形成文化产品,也不会得到市场和消费者的接受而被淘汰。产业通俗的来说就是经济社会的物质生产部门。可见文化产业就是文化和经济的紧密结合。文化产业是新兴的朝阳产业,是顺应人们日益增长的精神需求而产生的。虽然文化产业在我国出现的时间和国外相比较晚,但是其发展速度着实惊人。但是我国各类市场的建立大部分仍处在一个过渡阶段,文化产业的市场更是处于生长初期,这个问题便严重阻碍了文化产业在我国的发展状况。如果我国的文化市场很完善,那么现在的文化产业的发展状况会更好。针对这一问题,我国需要采取建立一套完整的法规等措施以促进文化市场的成熟,使得文化产业健康发展。文化与产业相结合赋予了文化产业两种属性,一种是属于文化的精神属性,一种是由产品决定的商品属性。故文化产业既具有商品的价值和使用价值两个基本特征,还具有文化的上层建筑特征。前两个特征是所有商品的特征,决定了商品存在的本能就是获得资本的增值,它能够延长产业链的上下端,不断可以扩大产品的市场,还可以为企业提供更高的经济利润,而且还带动了我国与之相关的很多产业,促进我国GDP的增长,经济的快速发展,这就是文化产业所带来的经济效益。后一个特征是专属于文化产品的,它决定了文化产品不但能够创造经济效益还能满足人们对精神文化的需求,不仅丰富了我们的日常生活还把我国的优秀文化进行传承和发展,让人们的生活更加稳定幸福。为了使文化产业健康快速发展,我们必须深入了解其经济效益和社会效益以及这两者之间的关系,尽力实现它们的有机统一。但是在事物的发展过程中矛盾总是不断的,在社会效益与经济效益出现背离时,我们应从历史教训、国家性质等方面进行考虑,深入了解两者之间的联系。文化产业因为其具有双重属性这个特征,使得它与其他行业的效益评估不同,因为其社会效益的独特性以及对我国文化产业现存状况的考虑,我们应注重对社会效益的评估,在保证其社会效益的基础上再对文化产业进行经济效益评估。本文通过问卷调查法和专家排序法对文化产业的社会效益的评价指标进行探究形成体系,利用新增就业岗位、核心文化知名度、人文环境满意度和文化继承程度这四个指标进行文化产业社会效益评估标准体系的构建。这一体系的建立对我国在现阶段社会政治经济、文化科技等环境下评价文化产业的社会效益,具有较强的实际意义。
[Abstract]:The concept of "cultural industry" consists of two parts: "culture" and "industry." obviously, culture generally refers to the excellent part inherited from our country, because even those backward cultures can combine with industry to form cultural products. It will not be accepted by the market and consumers and will be eliminated. The industry, in general, is the material production department of the economic society. It can be seen that the cultural industry is a close combination of culture and economy. Cultural industry is a new sunrise industry. It was created to meet the growing spiritual needs of people. Although the cultural industry appeared relatively late in China and abroad, the speed of its development is really astonishing. However, most of the various markets in our country are still in a transitional stage. The market of cultural industry is in the early stage of growth. This problem seriously hinders the development of cultural industry in our country. If the cultural market of our country is very perfect, then the development of cultural industry will be better now. In view of this problem, China needs to take measures such as establishing a complete set of laws and regulations in order to promote the maturity of the cultural market and make the cultural industry develop healthily. The combination of culture and industry endows the cultural industry with two attributes, one of which belongs to the spiritual attribute of culture. One is the commodity attribute determined by the product. Therefore, the cultural industry has not only two basic characteristics of the value and use value of the commodity, but also the characteristics of the superstructure of the culture. The first two characteristics are the characteristics of all commodities. The instinct that determines the existence of a commodity is to gain the added value of capital. It can extend the upper and lower ends of the industrial chain, constantly expand the market for products, and provide higher economic profits for enterprises. Moreover, it has also led to many related industries in our country, promoting the growth of GDP and the rapid economic development of our country. This is the economic benefit brought by the cultural industry. The latter characteristic is exclusively cultural products. It determines that cultural products can not only create economic benefits but also meet people's needs for spiritual culture. It not only enriches our daily life but also inherits and develops our excellent culture. To make people's lives more stable and happy. In order for the cultural industry to develop healthily and rapidly, we must have an in-depth understanding of its economic and social benefits and the relationship between them. Try to achieve their organic unity. But in the process of development of things, contradictions are always constant. When there are deviations from social and economic benefits, we should consider the historical lessons, the nature of the country, and so on. Because of its dual nature, the cultural industry is different from the benefit evaluation of other industries because of its unique social benefits and its consideration of the existing situation of the cultural industry in China. We should focus on the assessment of social benefits, On the basis of ensuring its social benefits, the paper evaluates the economic benefits of cultural industry again. This paper, through questionnaire survey and expert ranking method, explores and forms a system for evaluating the social benefits of cultural industries, and makes use of the new jobs. The four indicators of core cultural popularity, humanistic environment satisfaction and cultural inheritance degree are used to construct the social benefit evaluation standard system of cultural industry. The establishment of this system is of great importance to the social and political economy of our country at the present stage. It is of great practical significance to evaluate the social benefits of cultural industry under the environment of cultural science and technology.
【学位授予单位】：山东建筑大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124

【相似文献】