汉字设计中“完形”应用研究

发布时间：2018-03-30 19:19

本文选题：汉字设计　切入点：完形　出处：《湖北工业大学》2017年硕士论文

【摘要】：本文通过对汉字设计实践中引入“完形”思维的研究,分析人的视知觉偏好与汉字构形的完形特征之间的关系,从科学心理学的角度发现汉字设计表现形式中的潜在规律,并以此来拓宽汉字设计的创作思路,采用了一种跨学科的研究方法。“完形”理论的核心是从观察视知觉的现象出发,分析人类的视觉偏好,研究眼和脑的交互活动规律,对视觉传达设计的影响非常深远。汉字设计中“完形”理论的应用研究为汉字设计创作提供了一个全新的思维角度。汉字设计不是图形、符号的简单堆积,也不是对汉字笔画、形态机械的加减与装饰。本文从思维上对“视觉”的理解重新定位,在分析的基础上把视知觉的这些规律与汉字设计的创作思路联系起来,将汉字的构形特征与格式塔对于“完形”的研究有机结合,从而得出“完形”原则在汉字设计中的六种表现方式和造型手段,并实际运用这些方法进行创作,取得了良好的效果。本论文首先阐述了研究的目的与意义,结合国内外基于汉字与“完形”的设计研究现状,确定了研究内容与方法。紧接着叙述“完形”理论的来源,对“完形”理论引入其他学科进行了基本阐述。然后立足汉字设计引入“完形”思维的作用,由汉字识别上的“完形”特征获得启发,从汉字构形的“完形”重新看待汉字设计。进而试图以“完形”视角来看汉字设计的演变与发展,由汉字书法中的“别字”现象为引,构建出一条隐形的时间轴寻找汉字设计与“完形”潜在的联系和规律,探讨现代汉字构形中的“完形”,以及结合汉字的基本构成体系梳理汉字结构与“完形”之间的关系。结合当下最新的汉字设计案例,重点归纳了六种汉字设计中应用“完形”思维的创意表现方法:汉字笔画、模块的减省与融合;轮廓变形与夸张的合体字设计;图形化汉字的图底共生与选择;汉字低识别性部件的形象替换;汉字架构的拆解与重组;笔画叠加与延伸的汉字似动。根据“完形”思维对汉字设计的启发,论述了关于汉字设计应符合受众的心理特点和以信息传达为核心的汉字设计趋势的两大需求,并结合毕业设计“么么镜”的汉字标志设计进行“完形”思维启发下的设计实践。最后是主要结论与展望。
[Abstract]:Based on the study of "Gestalt" thinking in the practice of Chinese character design, this paper analyzes the relationship between the preference of human visual perception and the gestalt characteristic of Chinese character configuration, and finds out the potential law in the expression form of Chinese character design from the angle of scientific psychology. The core of Gestalt theory is to analyze human visual preference and study the law of eye and brain interaction from the observation of visual perception. The application of "Gestalt" theory in Chinese character design provides a new thinking angle for Chinese character design. Chinese character design is not a simple accumulation of graphics and symbols, nor is it a stroke of Chinese characters. This paper reorients the understanding of "vision" from thinking, and on the basis of analysis, connects these laws of visual perception with the creative thinking of Chinese character design. Combining the configuration characteristics of Chinese characters with the study of Gestalt on "Gestalt", six ways of expression and modeling of the "Gestalt" principle in the design of Chinese characters are obtained, and the practical use of these methods to create works. In this paper, the purpose and significance of the research are first expounded, and the research contents and methods are determined according to the present situation of design and research based on Chinese characters and "Gestalt" at home and abroad. Then, the origin of Gestalt theory is described. The theory of "Gestalt" is introduced into other disciplines, and then, based on the function of "Gestalt" thinking in Chinese character design, it is inspired by the "Gestalt" feature in Chinese character recognition. From the view of "Gestalt" of Chinese character configuration, this paper attempts to look at the evolution and development of Chinese character design from the angle of "Gestalt", which is cited by the phenomenon of "other characters" in Chinese character calligraphy. Construct an invisible timeline to find the potential relationship and regularity between the design of Chinese characters and the "gestalt". This paper probes into the "Gestalt" in the configuration of modern Chinese characters, and combs the relationship between the structure of Chinese characters and the "Gestalt" in combination with the basic constitution system of Chinese characters. The creative expression methods of applying "Gestalt" thinking in the design of six Chinese characters are summarized emphatically: Chinese character stroke, reduction and fusion of modules, conjoint character design of contour deformation and exaggeration, symbiosis and selection of graphic Chinese characters; Image replacement of low recognition components of Chinese characters; disassembly and recombination of Chinese character structure; Chinese character similarity of superposition and extension of stroke; inspiration to Chinese character design based on "Gestalt" thinking, This paper discusses the two major demands of Chinese character design, which should conform to the psychological characteristics of the audience and the trend of Chinese character design with information transmission as the core. Combined with the Chinese character logo design of the graduation design "Mo-Mirror", the design practice inspired by "Gestalt" thinking is carried out. Finally, the main conclusions and prospects are given.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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