HY文化创意企业风险管理研究

发布时间：2018-04-03 11:32

本文选题：文化创意企业　切入点：风险　出处：《中国财政科学研究院》2017年硕士论文

【摘要】：目前,我国大力倡导“大众创业、万众创新”,加快推进产业结构优化和升级,鼓励创新型产业发展,同时我国老百姓物质生活条不断提升,对具有文化内涵的创新型产品和服务的需求量不断增长,进而推动了越来越多文化创意企业的成立和成长。然而,绝大部分文化创意企业处于成长的萌芽期,管理层的风险意识较为薄弱,尚未建立风险管理机制或风险管理机制缺乏针对性或时效性。因此,对于处于高风险领域的文化创意企业来说,实施适用于文化创意企业本身的风险管理,提高风险管理的效率效果,对于企业控制风险、实现企业战略经营目标至关重要。本文在内容结构上采取先理论阐述再案例分析的结构。理论阐述部分对文化创意企业风险管理进行了理论上的阐述,具体包括:文化创意企业风险的内涵及特征、文化创意企业风险管理的概念、内容及方法等方面。案例分析部分以HY传媒股份有限公司的风险管理作为案例进行了详细的分析,首先对HY公司基本概况以及面临的内外部风险做了一个基本的介绍,总结了HY公司风险管理的基本情况和取得的成效;然后对目前HY公司在风险管理存在的不足进行了分析;最后,针对其风险管理实施过程中出现的不足,提出了完善风险管理的对策建议。结合HY传媒股份有限公司风险管理案例的研究,笔者发现,HY公司风险管理有一定成效但也存在一定不足,包括风险管理组织机构不健全、风险识别和评估过程不科学不客观、风险应对措施缺乏针对性、风险管理文化建设不到位以及风险管理活动缺乏必要的监督与改进等问题。HY公司应当从以上问题着手加以改进,包含设置完善的风险管理部门机构;采用科学适用的风险识别方法;使用科学且符合自身经营业务特点的风险评估工具使评估过程科学化、客观化;制定有针对性的风险应对措施;制定有关制度规章完善风险管理监督改进工作使其规范化、制度化、常态化等。
[Abstract]:At present, our country vigorously advocates "mass entrepreneurship, mass innovation", speeds up the optimization and upgrading of industrial structure, encourages the development of innovative industries, and at the same time promotes the material life of our people.The demand for innovative products and services with cultural connotations has been increasing, thus promoting the establishment and growth of more and more cultural and creative enterprises.However, most of the cultural and creative enterprises are in the embryonic stage of growth, the risk awareness of the management is relatively weak, the risk management mechanism has not been established or the risk management mechanism is lack of pertinence or timeliness.Therefore, for the cultural and creative enterprises in the high risk field, it is very important to implement the risk management suitable for the cultural and creative enterprises and improve the efficiency of the risk management, for the enterprises to control the risks and realize the strategic business objectives.In this paper, the content of the structure of the first theoretical elaboration and then case analysis of the structure.The part of theory expatiates on the risk management of cultural and creative enterprises, including the connotation and characteristics of the risk of cultural and creative enterprises, the concept, content and method of risk management of cultural creative enterprises.The case analysis part takes the risk management of HY Media Co., Ltd. as the case for a detailed analysis. First of all, it makes a basic introduction to the basic situation of HY Company and the internal and external risks faced by HY Company.This paper summarizes the basic situation and achievements of risk management in HY Company, then analyzes the shortcomings of risk management in HY Company at present; finally, aiming at the shortcomings in the implementation of risk management,The countermeasures and suggestions to perfect risk management are put forward.Combined with the case study of risk management in HY Media Co., Ltd., the author finds that the risk management of HY Company has some achievements but also some shortcomings, including the unsound organization of risk management, the unscientific and unobjective process of risk identification and evaluation.Lack of pertinence of risk response measures, lack of construction of risk management culture and lack of necessary supervision and improvement of risk management activities.Adopt scientific and applicable risk identification methods; use scientific risk assessment tools that accord with the characteristics of their own business to make the evaluation process scientific and objective; formulate targeted risk response measures;Make rules and regulations, perfect risk management, improve supervision, standardize, institutionalize, normalize, etc.
【学位授予单位】：中国财政科学研究院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124

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