“梦境”主题系列插画在KENZO品牌设计中的运用

发布时间：2018-04-03 08:33

本文选题：“梦境”主题　切入点：插画　出处：《浙江理工大学》2017年硕士论文

【摘要】：随着中国商业模式、企业自身的发展与成熟,越来越多的企业领导者认识到了企业品牌建设对于企业发展的重要性,建立良好的品牌形象可以提升企业的知名度、产品美誉度、消费忠诚度。企业通过各种媒体进行品牌形象推广,将企业品牌形象传达给用户从而提高终端销售的效率、销售量等。一个好的品牌可以给用户极大的安全感,因此,各大企业近年来在品牌设计方面的投入愈来愈多。另一方面,在信息高速发达的今天,人们的日常生活中充满了各式各样的商业信息,插画由于具有强大的表现力和感染力,已成为现实社会中不可替代的视觉艺术表现形式。本课题将插画设计融入到企业品牌设计中,实现两者在专业知识与技术上的跨界。本次通过对品牌设计市场、商业主题插画设计的发展现状的调研,确定以“梦境”主题为本次设计的突破口,然后通过创作系列主题插画,完成商业插画在品牌设计中的运用具体实践研究。该项目为自选课题。该项目的具体内容为:“梦境”主题系列商业插画创作10~15张,以镜框装裱或海报卷轴形式展示,插画在品牌设计中的衍生品设计8~10件以样品形式展示。本次设计以实现商业插画的多样性和可持续发展为目的,以当今市场的发展趋势与紧要需求为切入点,通过文献查阅、市场调研、互联网资源收集、信息数据整合、“头脑风暴”等创意信息收集整理的方法,建立本次设计的基础。本次设计的创新点在于探索插画运用在品牌设计中的可能性,探究插画与品牌设计相结合的多种可能性。重点在于研究超现实主义绘画形式语言及超现实主义的鱼在“梦境”主题插画的运用。难点在于如何以新的方式诠释已有的并被很多艺术家描绘过的“梦境”这一主题,另外,与市面上多个插画师诠释同一主题的品牌推广创作不同,本设计展示的是展现同一主题、同一作者的系列插画作品的统一性与丰富性。
[Abstract]:With the development and maturity of Chinese business model and enterprise itself, more and more enterprise leaders realize the importance of enterprise brand construction to the development of enterprises. Establishing a good brand image can enhance the reputation and product reputation of enterprises.Consumer loyalty.The enterprise carries on the brand image promotion through various media, conveys the enterprise brand image to the user thus enhances the terminal sale efficiency, the sale volume and so on.A good brand can give users a great sense of security, therefore, the major enterprises in brand design in recent years more and more investment.On the other hand, with the rapid development of information today, people's daily life is full of all kinds of commercial information. Illustration has become an irreplaceable form of visual art expression in the real society because of its strong performance and appeal.This paper integrates the illustration design into the enterprise brand design, and realizes the cross-boundary of the two in professional knowledge and technology.This time through the brand design market, the commercial theme illustration design development present situation investigation, determines the "dream" theme as this design breakthrough, then through the creation series theme illustration,Complete the application of commercial illustration in brand design practice.The project is an optional project.The specific contents of the project are: "Dream" theme series of commercial illustration creation 1015, framed or poster scroll form display, illustration in the brand design derivatives design 810 pieces in the form of a sample display.The purpose of this design is to achieve the diversity and sustainable development of business illustrations, with the current market trends and critical needs as the entry point, through literature review, market research, Internet resource collection, information and data integration,Brainstorming and other creative information collection and collation methods, to establish the basis of this design.The innovation of this design is to explore the possibility of the use of illustration in brand design and explore the combination of illustration and brand design.The emphasis is on the use of surrealist painting language and surrealist fish in the theme illustrations of Dreamland.The difficulty is how to interpret the theme of "dream", which has been described by many artists, in a new way. In addition, it is different from the brand promotion that many illustrator on the market interprets the same theme.This design shows the unity and richness of the series illustrations with the same theme and the same author.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.5

【相似文献】