商业空间中现代纸雕艺术的装饰性研究

发布时间：2018-04-04 14:41

本文选题：现代纸雕艺术　切入点：商业空间　出处：《浙江理工大学》2017年硕士论文

【摘要】：纸雕艺术的材料表达和工艺技巧在众多艺术形式中独树一帜,兼备艺术审美和功能性,商业空间需要通过装饰吸引消费者消费,又要通过装饰展现空间中的企业价值与内涵。艺术与商业结合已成趋势,纸材料以其轻便、可塑性强、易组装的特点给商业空间装饰带来新的探索空间。本文将通过实地调研、文献查阅以及案例分析的方法进行深入地研究。本文第一部分叙述现代纸雕在商业空间中的发展历程,从现代纸雕的艺术背景展开,通过理清中国传统纸雕艺术语言的脉络以及西方现代艺术对现代纸雕艺术发展影响的历程,再结合商业空间的发展背景,阐述现代纸雕艺术在商业空间中的发展现状。第二部分从题材、材料、造型、色彩等艺术形式语言探讨商业空间中纸雕艺术的形式美感,归纳总结出区别于其他艺术形式的典型特征,并从装饰形式理论的角度进行分析。第三部分在第二部分的基础上阐述其装饰形式给人带来的审美感受以及装饰应用到商业领域中所产生的一些社会价值。审美价值是其装饰的基本价值,人对审美本体产生的视觉审美感受是人的本能反应也是发生购买行为的前提,本文将运用艺术心理学和视觉心理学的相关知识阐释人们在其中可能存在的审美需求;商业价值指纸雕艺术装饰产生的商业效应,它满足不同类型商业空间的装饰需求,并从消费心理学的角度谈纸雕艺术如何使人产生购买行为,带动企业商业利益的发展;文化价值作为品牌和艺术品所追求的精神层面,对人消费行为产生的影响更为深远,因此装饰蕴含的文化审美对于商业空间意义重大,本文从装饰元素的文化内涵,传扬企业文化价值诉求,以及艺术人文价值回归生活三个方面对其展开讨论。第四部分基于前面所述的纸雕和生活中的商业空间的文化艺术融合提出对其装饰性的未来展望,艺术研究不能抛开历史和社会文化语境,若使艺术融入生活也不能忽视“以人为本”的当代语境,“艺术大众化,生活艺术化”是文章最后想要探讨的开放性议题。本文从材料、工艺、设计理念、艺术互动几个方面展开说明,希望通过讨论能让现代纸雕艺术在商业空间中有更广阔的发展天地。
[Abstract]:The material expression and craft skill of paper carving art is unique in many art forms, both artistic aesthetic and functional. Commercial space needs to attract consumer consumption through decoration, and to display the enterprise value and connotation in the space through decoration.The combination of art and business has become a trend, paper materials with its lightweight, plastic, easy to assemble the characteristics of commercial space to bring a new exploration space.This paper will be through field research, literature review and case analysis methods for in-depth study.The first part of this paper describes the development of modern paper carving in commercial space, from the art background of modern paper carving, through clarifying the context of Chinese traditional paper carving art language and the influence of western modern art on the development of modern paper carving art.Combined with the development background of commercial space, this paper expounds the development status of modern paper carving art in commercial space.The second part discusses the aesthetic feeling of paper carving art in the commercial space from the artistic form language such as theme, material, modeling, color and so on, summarizes the typical characteristics which are different from other art forms, and analyzes from the angle of decorative form theory.On the basis of the second part, the third part expounds the aesthetic feeling brought about by its decoration form and some social values of its application in the commercial field.The aesthetic value is the basic value of its decoration, and the visual aesthetic feeling produced by people to the aesthetic ontology is also the premise of people's instinctive reaction and purchase behavior.This paper will use the relevant knowledge of art psychology and visual psychology to explain the aesthetic needs that people may have in them; the commercial value refers to the commercial effect of paper carving art decoration, which meets the decoration needs of different types of commercial space.And from the perspective of consumer psychology, the paper carving art how to make people purchase behavior, promote the development of business interests, cultural value as a brand and art pursuit of the spiritual level, more far-reaching impact on people's consumption behavior,Therefore, the cultural aesthetics contained in decoration is of great significance to commercial space. This paper discusses the cultural connotation of decoration elements, the promotion of corporate cultural value demands, and the return of artistic humanistic value to life.In the fourth part, based on the cultural and artistic fusion of paper carving and commercial space mentioned above, the author puts forward the future outlook of the decorative art, and the art research can not put aside the historical and social cultural context.If the art should be integrated into the life, the contemporary context of "people-oriented" should not be ignored. "Art popularization and life artistry" is the open topic that the article wants to discuss at the end of the article.This article from the material, the craft, the design idea, the art interaction several aspects starts to explain, hoped through the discussion can let the modern paper carving art in the commercial space has the broader development space.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J314.9

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