大学生对招聘网页颜色偏好的眼动研究

发布时间：2018-04-05 06:58

本文选题：招聘网页　切入点：主题色　出处：《鲁东大学》2017年硕士论文

【摘要】：当前,网络招聘成为了用人单位招聘人才和求职者求职的重要方式,招聘网页的设计也逐渐受到广泛重视。而颜色作为招聘网页中的一项重要元素,其选择与搭配是否符合求职者的偏好,直接关系到求职者对网站的观感与体验。为了促使招聘网页的颜色设计符合求职者的喜好,提升招聘网页的用户体验,研究将眼动技术与主观评分法相结合,探讨大学生对招聘网页的颜色偏好。研究共设计了两个实验,分别从颜色和颜色属性两个层面着手,探讨大学生对招聘网页主题色和文本色的偏好,兼而考察不同职业人格类型大学生之间的颜色偏好差异。实验一从颜色层面探讨大学生对招聘网页主题色和文本色的偏好。结果发现,在红、绿、蓝、黑四种主题色中,大学生普遍喜爱黑、蓝、红三色,且三者间没有显著差异,而不喜爱绿色;在这四色文本中,大学生最喜欢黑色文本和蓝色文本,其次为红色文本,最不喜欢绿色文本;对于主题色与文本色的搭配方式,大学生则表现为普遍不喜欢互补色搭配和同色搭配。此外,研究还发现,不同职业人格类型大学生对招聘网页主题色和文本色的偏好没有显著差异。实验二则聚焦于颜色属性层面,探讨大学生对招聘网页主题色和文本色明度的偏好。结果发现,大学生普遍喜欢低明度的主题色,不喜欢中明度和高明度的主题色,且中、高明度之间差异不显著;而对于招聘网页的文本色,大学生则表现为喜欢中、低明度,且二者之间没有显著差异,而不喜欢高明度。此外,不同职业人格类型大学生对招聘网页主题色和文本色的明度偏好没有显著差异。基于实验结果得出结论:大学生对招聘网页的颜色偏好不受职业人格类型的影响,存在高度一致性。具体表现为:在主题色方面,黑、蓝、红三色更受大学生喜爱,且三者之间没有显著差异;在文本色方面,大学生则最喜欢黑和蓝这两种颜色,且二者之间没有显著差异;对于主题色与文本色的搭配,则普遍表现为不喜欢互补色搭配和同色搭配。此外,对于招聘网页主题色明度,大学生普遍表现为最喜欢低明度;对于招聘网页的文本色明度,则表现为普遍喜欢中、低明度,且二者之间差异不显著。
[Abstract]:At present, online recruitment has become an important way of employer recruitment and job seekers, design recruitment website also gradually received widespread attention. But the color is an important element in the recruitment website, the selection and collocation with job seekers preference, is directly related to the job seekers perception and experience on the site in order to promote the "color. The recruitment of job seekers is designed to meet the preferences, enhance the recruitment of web user experience, combining the research of eye movement and subjective evaluation method of color on the recruitment Web Design Study for college students' preference. The two experiments, respectively from the two aspects of color and color attributes to study for college students the theme of web page color and text color preference, and examine the difference between the different types of College Students' occupation personality color preference. The level of college students" employment from the color of strokes Theme color and text color preferences. The results showed that in the red, green, blue, black four color theme, students generally like black, blue, red, and no difference between the three, but not like green; in this color text, most college students love black and blue text text, then red text, the text does not love the green; for the theme color and text color collocation, college students is generally not love the same color collocation and complementary color collocation. In addition, the study also found that there was no significant difference between students of different personality types on the theme of "occupation for color and text color preferences. In experiment two, focusing in the color attribute level, discusses the university student recruitment" on the theme color and text color brightness preferences. The results showed that the students generally love theme color of low lightness, not love theme color, brightness and smart degrees and in different degrees between Gaoming Is not significant; and for recruitment Web page text color, is love students, low brightness, and of no significant difference between the two, but not love smart. In addition, students of different personality types on the theme of "occupation for color and text color lightness preferences had no significant difference. Conclusion: Based on the experimental results students on the recruitment page color preference is not affected by the occupation personality types, there is a high degree of consistency. The specific performance: in the theme color, black, blue, red is more popular, and between the three there is no significant difference in the color aspect, college students; the love of the two black and blue there was no significant difference between the color and the two; for the theme color and text color collocation, generally is not love the same color collocation and complementary color collocation. In addition, the theme of" recruiting color lightness, the general performance of the College Students It likes low lightness; the brightness of the text for the recruitment of web pages is characterized by general preference and low lightness, and there is no significant difference between the two.

【学位授予单位】：鲁东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B842

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