中国教育类出版社品牌视觉形象设计研究

发布时间：2018-04-12 23:05

本文选题：中国教育类出版社 + 品牌视觉形象设计　；参考：《北京印刷学院》2017年硕士论文

【摘要】：品牌视觉形象设计作为教育类出版社日常管理的一部分,是打开全球化市场的敲门砖。如今生活中充斥着各式各样的商品和信息,只有最明确、最统一的视觉符号和识别系统才能在纷繁的世界中被迅速识别记忆。本论文先是对国内552家中总体经济规模排行前十名的各类出版社品牌视觉形象进行归纳梳理,再结合近年来教育类出版社的发展现状,对国内35家教育类出版社的品牌视觉形象做重点分析研究。据奥地利咨询顾问鲁迪格·威辛巴特(Rudiger Wischenbart)于2015年发布的《2014全球出版业前10强排行榜》显示,前十名中的美国麦格劳希尔、英国培生、法国阿歇特、德国克莱特教育出版集团均属教育出版业佼佼者,笔者将这四家教育出版社的品牌视觉形象与国内35家教育类出版社的品牌视觉形象进行对比分析,依据所掌握的理论知识与一手调研资料进行创新性尝试,总结出国外教育类出版社在品牌视觉形象设计上的成功之处,为我国教育类出版社品牌视觉形象设计提供更多的方法和借鉴。
[Abstract]:Brand visual image design, as part of the daily management of educational publishing houses, is a stepping stone to open up the global market.Nowadays, life is full of all kinds of goods and information. Only the clearest and most unified visual symbol and recognition system can be recognized quickly in the complicated world.This paper first summarizes the visual images of 552 domestic publishing houses with the top 10 in overall economic scale, and then combines the development of educational publishing houses in recent years.This paper focuses on the brand visual image of 35 educational publishing houses in China.According to Rudiger Wischenbart, an Austrian consultant published in 2015, McGraw-Hill of the United States, Pearson of the UK, and Ashter, France, were among the top 10 in the world's publishing industry.The German Klete Education Publishing Group is one of the leading educational publishing companies. The author compares the brand visual image of these four educational publishing houses with that of 35 educational publishing houses in China.Based on the theoretical knowledge and the original research materials, the author summarizes the success of foreign educational publishing houses in brand visual image design.It provides more methods and references for the visual image design of educational publishing houses in China.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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