新世纪以来我国影视剧中的城市形象传播研究

发布时间：2018-05-02 07:39

本文选题：新世纪 + 影视剧　；参考：《南京理工大学》2017年硕士论文

【摘要】：新世纪以来,以城市为背景的影视剧作品凭借着反映现实、贴近生活等优势在所有影视剧中脱颖而出成为了最受观众喜爱的题材之一。而且以城市为背景的影视剧作品作为传播城市形象的重要途径,为我国城市形象的树立和提升和起着至关重要的作用。在新世纪之后,我国影视剧中的城市形象不论是在传播内容上还是传播形式上都与新世纪之前存在着一定的区别,再加上受地域、个人差异等多方面的影响,导致受众对影视剧中的城市形象的认知和接受程度也不尽相同。本文将针对新世纪以来我国影视剧中城市形象的传播情况进行深入细致的研究,其中主要包括新世纪以来影视剧中的东部沿海发达地区与中西部欠发达地区的城市形象传播差异的研究、新世纪前后我国影视剧中城市形象传播内容和传播形式的对比以及通过对受众的调查探寻出新世纪以来我国影视剧中的城市形象的传播效果,找出目前我国影视剧中城市形象在传播上存在的一些问题,并提出合理有效的解决方法,为今后我国影视剧的创作和城市形象的提升提供借鉴和参考。
[Abstract]:Since the new century, the city as the background of the film and television works on the basis of reflecting reality, close to life and other advantages in all film and television drama has become one of the most popular themes. Moreover, as an important way to spread the city image, movies and TV dramas with the background of city play a vital role in the establishment and promotion of the city image in our country. After the new century, the city image in Chinese films and TV plays is different from that before the new century in terms of content and form of communication, and it is influenced by regional and personal differences. As a result, the audience's cognition and acceptance of the city image in the film and TV play are also different. This article will carry on the thorough and meticulous research to the dissemination situation of the city image in the film and television drama of our country since the new century. It mainly includes the research on the differences of the urban image communication between the eastern coastal developed areas and the western and western underdeveloped areas in the film and television drama since the new century. Before and after the new century, the contrast between the content and form of urban image communication in Chinese film and television drama, and through the investigation of the audience, the communication effect of the city image in Chinese film and television drama since the new century has been explored. This paper finds out some problems existing in the dissemination of city image in Chinese film and television drama at present, and puts forward some reasonable and effective solutions, which can be used for reference and reference for the creation of Chinese film and television drama and the promotion of city image in the future.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J905;G206

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