中国传统色彩观对现代平面设计的影响研究

发布时间：2018-05-07 18:17

本文选题：传统色彩观 + 色彩艺术　；参考：《湖北工业大学》2017年硕士论文

【摘要】：传统色彩观念在漫长的历史发展进程中与现代特征相结合不断创新进取,已成为现代平面设计的重要组成部分。本论文主要以我国传统色彩观为理论依据,详细分析了这些理论对现代平面设计所产生的影响,进而总结得出现代平面设计中的色彩观。随着社会经济的快速发展,人们的生活水平得到了快速提升,在满足了物质条件的基础上,人们开始越来越在乎精神情感方面的体验。我国现代平面色彩设计中的传统色彩审美趣味值得大家深思,是一个有待长期研索的课题,对此课题的进一步明确,有利于平面设计的探索与实行,所以我们需要积极研索、坚持研索,从理论上促进我们认知层面的提升,促进全面设计水平与能力的提升,从而为我国现代设计的健康发展树立正确的方向。本文结合与本人论文所要研究的相关案例进行了具体的分析,大量收集中国传统色彩元素在现代平面广告设计中应用的实践资料和数据,运用系统性思维进行总结、概括与分析研究论述,为本文的论证提供诸多事实的依据。因此,这个时代的平面设计应该围绕个体的情感体验而展开对传统色彩进一步的研究,深入了解受众内心的情感愿望,以传统色彩观为依据,结合现代社会发展趋势,设计出令人满意的平面设计作品。
[Abstract]:Traditional color concept has become an important part of modern graphic design because of its combination with modern features in the long historical development process. Based on the traditional color view of our country, this paper analyzes the influence of these theories on the modern graphic design in detail, and then summarizes the color view in the modern graphic design. With the rapid development of social economy, people's living standard has been rapidly improved. On the basis of satisfying the material conditions, people begin to pay more and more attention to the spiritual and emotional experience. The traditional color aesthetic taste in our country's modern graphic color design is worth pondering over, and it is a subject to be studied for a long time. The further clarification of this subject is beneficial to the exploration and implementation of graphic design, so we need to actively study it. Insist on the research, theoretically promote our cognitive level, promote the overall design level and ability, so as to establish a correct direction for the healthy development of modern design in our country. This article combines with my thesis to study the relevant cases to carry on the concrete analysis, collects the Chinese traditional color element in the modern plane advertisement design practice data and the data, uses the systematic thinking to carry on the summary, Summary and analysis of the study, for this argument to provide a lot of facts. Therefore, the graphic design of this era should focus on the individual emotional experience and carry out further research on the traditional color, deeply understand the emotional desire of the audience, take the traditional color view as the basis, and combine with the development trend of the modern society. Design satisfactory graphic design works.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J51

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