动态电影海报中的图形设计研究

发布时间：2018-05-17 20:16

本文选题：动态 + 电影海报　；参考：《湖北工业大学》2017年硕士论文

【摘要】：随着新媒体时代来临,电影海报的设计在这一大环境下也随之发生改变,科技的进步给电影海报设计带来新的方法——从过去静态的纸质媒体传播方式逐步发展成为动态的且能够在多个平台和终端传播,从单一的平面视觉效果展现到多角度、图片、音乐的综合展现,这些变化都能使电影海报与受众产生有效的良性互动。尤其是现在这样一个“读图时代”,各种信息纷繁复杂,而图形元素的趣味性、有效性以及强烈的视觉冲击力,都给要求越来越高的现代人带来丰富的视觉体验,作为重要的信息传播媒介,图形能够迅速传递影片的信息,吸引受众,而动态电影海报中的图形无论是在信息承载量还是传播方式上,都能快速吸引人们的眼球,尤其是通过手机、电脑这些新型媒介进行传播后,受众只在有限的时间内就能够通过多种方式利用海报获得影片的相关内容,在观影之前就可以迅速对影片产生图像上的直观理解,达到宣传影片的目的,不仅可以增加电影的票房,也为电影海报的设计提供了新的思路。本文从动态电影海报的特点出发,分析了在新媒体环境下动态海报的优势以及未来发展的趋势,通过对比优秀的动态电影海报实例,总结出图形在动态电影海报中的作用以及表现形式,并将之运用到毕业实践中。本文分为五个部分,第一部分引言,主要介绍论文的研究目的和意义、研究现状以及研究的内容和方法;第二部分,浅述动态海报的定义、特点及优势,着重讲述了动态电影海报中图形运动的三种表现形式,选取其中成熟的部分运用到动态海报方案的设计中;第三部分结合自身的创作实践,为电影《复仇者联盟》创作“超级英雄”系列海报,对海报的创意构思进行详细的梳理,包括选题来源、草图绘制和静态海报中的图形元素构成设计;第四部分,介绍图形在动态电影海报中的具体应用,通过设置关键帧、制作和添加特效等方式达到海报动态化呈现;第五部分为结语,对本课题做一个总结,希望能为今后的动态电影海报设计提供新的思路。
[Abstract]:With the advent of the new media era, the design of film posters has also changed in this environment. Advances in technology have brought a new approach to the design of movie posters-from static paper media to dynamic, multi-platform and terminal communication, from a single plane visual effect to multiple angles, pictures, The comprehensive display of music, these changes can make the film poster and the audience effective and benign interaction. Especially in such a "picture reading age", various kinds of information are complicated, and the interest, validity and strong visual impact of graphic elements all bring rich visual experience to the more and more demanding modern people. As an important information dissemination medium, graphics can quickly transmit the information of the film and attract the audience, while the graphics in the dynamic movie poster can attract people's attention quickly, whether in the information carrying capacity or in the way of dissemination. In particular, after dissemination through new media such as mobile phones and computers, audiences can use posters in a variety of ways to obtain the relevant content of the film only in a limited time. Before watching the film, the visual understanding of the film can be produced quickly, and the purpose of propagandizing the film can not only increase the box office of the film, but also provide a new way of thinking for the design of the movie poster. Based on the characteristics of dynamic movie posters, this paper analyzes the advantages of dynamic posters in the new media environment and the trend of their future development. This paper summarizes the functions and forms of graphics in dynamic movie posters, and applies them to graduation practice. This paper is divided into five parts. The first part is the introduction, which mainly introduces the purpose and significance of the paper, the present research situation, the content and method of the research, the second part, the definition, characteristics and advantages of the dynamic poster. This paper focuses on the three forms of graphic movement in dynamic film posters, and selects the mature part to be used in the design of dynamic poster scheme. The third part combines with its own creative practice, Create the "superhero" series posters for the film Avengers, combing the creative ideas of the posters in detail, including the source of the topics, sketching and the graphic elements in the static posters; part four, This paper introduces the specific application of graphics in dynamic movie posters, and achieves the dynamic presentation of posters by setting key frames, making and adding special effects. The fifth part is the conclusion, which makes a summary of this topic. Hope to provide a new idea for the future dynamic movie poster design.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.3

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