电影海报设计中的文字再造研究

发布时间：2018-05-20 10:49

本文选题：电影海报 + 文字再造　；参考：《武汉纺织大学》2017年硕士论文

【摘要】：科学技术的高速发展和经济的全球化,深刻影响着我们的生活方式和思维模式,甚至视觉的审美感受也发生着巨大的变化。数字技术的蓬勃发展对视觉传达方式进行了延伸,推动了电影海报文字视觉传达手法和呈现方式的变化。电影海报设计中的文字,作为一张海报中表达电影主题的重要元素,常常被设计者用来大做文章。通过再造后的文字能够使电影海报的信息更加直观的传达出来,以达到强化主题思想和情感诉求的效果。本文主要针对电影海报设计中的文字再造进行艺术探究,首先叙述了文字再造的基本概念、文字设计与电影海报的关联性和电影海报设计中文字再造的基本原则。再以电影海报设计中文字再造的语言为切入点,分别探索了字形的解构和质感的形式美,并从形与质的互文这一角度对前两者进行了深入分析。进而对电影海报设计中文字再造的价值体现进行探讨,得出了文字构件的装饰性、表现形式的创意性和呈现效果的多样性等三方面的价值体现。然后深入剖析了电影海报设计中文字再造的视觉文化转向,得出了文字再造的本土化、人性化和多元化等三方面的视觉文化转向。最后,结合毕业设计实践探索理论研究的意义与价值。
[Abstract]:The rapid development of science and technology and the globalization of economy have deeply influenced our way of life and mode of thinking, even the aesthetic feeling of vision has undergone tremendous changes. The rapid development of digital technology extends the visual communication mode and promotes the change of visual communication technique and presentation way of movie poster text. The text in the film poster design, as an important element of a poster to express the theme of the film, is often used by the designer to make a big fuss. Through the reconstruction of the text can make the information of the film poster more intuitive to convey, in order to strengthen the theme of thought and emotional appeal effect. This paper mainly focuses on the art of character reengineering in the design of film posters. Firstly, it describes the basic concepts of character reengineering, the relationship between character design and film posters, and the basic principles of character reengineering in the design of film posters. Then the paper explores the deconstruction of the glyph and the formal beauty of the texture from the angle of the intertextuality of the form and the quality, and analyzes the former two from the angle of the intertextuality of the form and the quality, which is the breakthrough point of the language of reconstructing the characters in the design of the movie poster. Then the paper discusses the value of character reengineering in the design of film poster, and draws the value embodiment of the decorative character component, the creativity of the expression form and the diversity of the presentation effect. Then it deeply analyzes the visual cultural turn of character reengineering in the film poster design, and concludes the localization, humanization and diversification of the visual cultural turn of character reengineering. Finally, the significance and value of theoretical research are explored in combination with graduation design practice.
【学位授予单位】：武汉纺织大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.3

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