新中式书籍装帧设计（1979年-）

发布时间：2018-06-11 17:31

本文选题：新中式 + 书籍装帧　；参考：《北京服装学院》2017年硕士论文

【摘要】：20世纪80年代改革开放的深入加速了新中式理念的步伐,从建筑、室内、家居、服饰逐渐辐射到中国大众生活的各个领域。书籍装帧设计的新中式风格便也随之提上日程。这一动态风格需建立在对中国传统文化充分的理解之上,立足本土,吸纳并借鉴西方优秀的设计意识,致力于将中国传统元素智慧性的应用于书籍装帧的每一个细节,纸张、开本、装订、封面、字体、版式、插图等。更重要的是通过整体设计实现符合当下中国人审美需求,适应当下审美的本土设计。即新中式书籍的完美呈现。本文采用一周周期性市场调研的方法,理清新中式书籍发展的脉络及趋势,比较分析其他行业对新中式的理解,从而借鉴其核心方法,实现对新中式书籍装帧的当下风貌解析以及未来发展形式的预测。
[Abstract]:The deepening of reform and opening up in the 1980s accelerated the pace of the new Chinese concept, from architecture, interior, home, clothing gradually radiate into all fields of Chinese public life. Book binding design of the new Chinese style will also be put on the agenda. This dynamic style needs to be based on a full understanding of Chinese traditional culture, based on local, absorbing and drawing lessons from the excellent design consciousness of the West, and devoting itself to applying the wisdom of Chinese traditional elements to every detail, paper, of the binding of books by the wisdom of Chinese traditional elements. Open, binding, cover, font, typography, illustrations, etc. What is more important is to realize the local design which meets the aesthetic needs of the Chinese people and adapts to the current aesthetic. That is, the perfect presentation of new Chinese books. In this paper, a one-week periodic market research method is used to clarify the development of new Chinese books, and to compare and analyze the understanding of new Chinese style in other industries, so as to draw lessons from its core methods. To realize the new Chinese book binding analysis of the current style and future development of the form of prediction.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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