基于视觉流程的展示设计研究

发布时间：2018-07-02 11:33

本文选题：展示设计 + 视觉流程设计　；参考：《山东工艺美术学院》2017年硕士论文

【摘要】：视觉流程是把视觉元素和视觉符号在视觉焦点的基础上将流程作为链条,进行符合人类视觉的组建,以此达到有视觉审美及信息传达的视觉过程,它的基本原理由人类视觉特性决定。在我们熟知的设计学科领域中,视觉流程设计一般是在二维平面空间上的版面设计,在一批又一批的设计实践总结后,形成了一套被广泛认可的视觉规律,这是影响着各种视觉设计的黄金定律。而展示空间通常被视作三维空间,但实质上他是平面与立体空间的合成体,视觉流程在这个空间中也有着其客观的存在,他们是一个整体。能否让展示空间中的视觉流程设计,无论是平面展板的设计,还是展台展柜的排列构筑,亦或是引导观展路线的导向设计等各方面的设计符合基本的人体工学、符合人类的视觉规律,是衡量一个展示空间成功与否的关键之处。因为人类视觉的自然生理特征,引导性成为视觉流程设计的基本要求,要求视觉流程设计必须达到引导受众视觉,达到高效的信息传达效果,因此,具有高强度引导性的视觉传达设计才是好的设计。设置好流畅无阻的视觉导向系统,体现出较为清晰的方向感,使展厅出现一个有逻辑、有引导性的运动趋势,以此迎合受众,提高展示场所信息传达的有效性。在本文中,通过对视觉流程设计的概念、功能及形式法则各方面进行概述,让读者对视觉流程有一个基础的认识;其次,由于视觉流程的设计和人类感知觉的感知过程息息相关,所以,视觉流程的设计应当和人类认知过程的心理层次与顺序及思维逻辑保持较为一致的统一。因此从人类视知觉特征与视觉心理方面对展示视觉流程设计进行了分析研究,以此提醒设计者在设计视觉流程的时候首先需要充分考虑到人的生理和心理因素;然后,对展示视觉流程在展示陈列、色彩等设计中的具体应用进行了研究;最后,对现代的视觉流程设计进行了一些思考,从中获得启迪,并结合相关理论分析了毕业设计实践作品。放眼未来,相信视觉流程设计会随着展示设计的发展得到更大的进步与完善。
[Abstract]:Visual process is to take visual elements and visual symbols as a chain on the basis of visual focus, and construct visual process in accordance with human vision, so as to achieve the visual process of visual aesthetic and information transmission. Its basic principles are determined by human visual properties. In the field of design that we are familiar with, visual flow design is generally a layout design in two-dimensional plane space. After summing up a lot of design practices, it forms a set of widely accepted visual laws. This is the gold law that affects all kinds of visual design. The display space is usually regarded as a three-dimensional space, but in essence it is a composite of plane and stereo space. The visual process also has its objective existence in this space, and they are a whole. Can the design of visual flow in the exhibition space, whether it be the design of flat panels, the arrangement of display cabinets, or the guiding design of the guiding view of exhibition routes, accord with the basic ergonomics. Accord with human visual law, is the key to measure the success of a display space. Because of the natural physiological characteristics of human vision, guiding becomes the basic requirement of visual process design, which requires that the visual process design must be able to guide the audience vision and achieve an effective information transmission effect. Visual communication design with high intensity and guidance is a good design. Setting up a smooth and unobstructed visual guidance system, reflecting a clear sense of direction, making the exhibition hall appear a logical, guiding movement trend, in order to cater to the audience and improve the effectiveness of the information transmission in the exhibition place. In this paper, the concept, function and form of visual process design are summarized, so that readers have a basic understanding of visual process. Since the design of visual process is closely related to the perceptual process of human perception, the design of visual process should be consistent with the psychological level, sequence and thinking logic of human cognitive process. Therefore, from the aspects of human visual perception characteristics and visual psychology, this paper analyzes and studies the design of display visual process, so as to remind designers to fully consider human physiological and psychological factors when designing visual process. This paper studies the concrete application of display visual process in display and color design. Finally, it gives some thoughts on modern visual process design, and analyses the practical works of graduation design based on relevant theories. Looking at the future, I believe that visual design will be more advanced and improved with the development of display design.
【学位授予单位】：山东工艺美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J525.2

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