从《太阳的后裔》的成功看中国的韩流现象

发布时间:2018-07-05 02:57

  本文选题:韩流 + 韩剧 ; 参考:《浙江大学》2017年硕士论文


【摘要】:韩国电视连续剧《太阳的后裔》在中国受到了热烈欢迎,影响可谓空前。本文主要参考中国有关韩流现象的研究论文、网络资料及媒体报道,以及与《太阳的后裔》关联的最近资讯,并参考《太阳的后裔》的剧本和视频,先研究韩流理论上的定义和韩流韩剧在中国的形成和成功原因、发展及接受程度,分析《《太阳的后裔》的诞生过程与成功原因。研究分为内在因素和外在因素。最后研究《太阳的后裔》给中国带来的经济影响及文化影响。今日中国已经变世界的工厂为世界的市场,全世界的很多投资者和企业总裁对中国人吃什么、想什么、喜欢什么开始感兴趣。考虑到这些中国的社会内外情况,在研究分析《太阳的后裔》在韩流的发源地中国的成功原因的同时,研究对韩流产品现状和在中国的韩剧发展、在中国的韩流产品的成功原因等,笔者认为同样很有意义。
[Abstract]:The Korean TV series the descendant of the Sun has received a warm welcome in China, and its influence is unprecedented. This article mainly refers to Chinese research papers, network materials and media reports, as well as recent information related to "descendants of the Sun", as well as scripts and videos of "Descent of the Sun". This paper first studies the definition of Korean Stream in theory, the reasons for the formation and success of Korean drama in China, the degree of development and acceptance, and analyzes the birth process and reasons for success of "descendant of the Sun". The study is divided into internal and external factors. Finally, the economic and cultural effects of the descendants of the Sun on China are studied. Today, China has transformed the world's factories into the world's market, and many investors and business executives around the world are beginning to be interested in what the Chinese eat, think and like. Taking into account these social and internal conditions in China, while studying and analyzing the reasons for the success of the "descendants of the Sun" in China, the origin of the Korean Stream, the current situation of Korean products and the development of Korean dramas in China are also studied. In China, the reasons for the success of Korean Stream products, I think it is also very meaningful.
【学位授予单位】:浙江大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:G125;G131.26

【参考文献】

相关硕士学位论文 前4条

1 王剑峰;韩剧在中国热播现象的传播学分析[D];山东师范大学;2014年

2 杨慧;韩剧的品牌营销策略及其对我国的启示[D];中南大学;2009年

3 邹淑娟;韩剧流行原因及受众接受心理分析[D];西南大学;2008年

4 洪梅;韩剧产业探析[D];湖南师范大学;2007年



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