篆刻艺术在现代平面设计中的应用研究

发布时间：2018-09-10 07:36

【摘要】：在我国传统技艺种类繁多,但在世界范围内独一无二且具有突出的标志性技艺之一则是篆刻工艺。篆刻艺术在漫长的历史文化长河中凝练了独有的艺术气质和文化底蕴,构成了丰富完整且严谨的符号化语言,同时也是中国古典文化传承的重要载体,表征了中华民族传统艺术的视觉元素与表达艺术。在工业时代和当今信息时代的发展过程中,传统的篆刻工艺由于工具的进步、思想的解放、多元文化的交融,呈现出丰富多彩的艺术内涵,在不断的发展中呈现出传统文化底蕴下的哲学脉络和审美情趣,在篆刻刀法、篆刻色彩、篆刻章法、篆刻意境塑造等多个层面凸显出典型的设计美学风格,是平面设计中重要的发展脉络之一,在现代平面设计的发展中,起着举足轻重的作用,产生了巨大的影响。本研究通过二零零八年北京奥运会标志中国印为切入点,分析了面向篆刻工艺的平面设计发展现状,对民族化和世界化的发展趋势下,剖析了篆刻工艺运用于平面设计的未来愿景。其次,剖析了篆刻工艺在平面设计中存在的问题,这些问题包括:篆刻文字设计演化不够细致、篆刻形态设计不够活泼、缺乏新颖的章法布局等。究其背后的原因,则是对篆刻工艺技法缺乏发展、对篆刻工艺文化缺乏传承的原因。再次,根据这些原因,深入探索了篆刻工艺的技法发展,包括运刀方法、工艺色彩方法、构图方法等,为平面设计提供借鉴;另一方面指出应深入挖掘和传承篆刻工艺文化,倡导产品与设计二者在文化价值层面的统一。最后,将这一系列方法进行实践运用,给出了独立设计的案例。
[Abstract]:There are many kinds of traditional techniques in China, but one of the unique and outstanding landmarks in the world is seal cutting. Seal cutting art has condensed its unique artistic temperament and cultural background in the long history and culture, which constitutes a rich and complete and rigorous symbolic language, and is also an important carrier for the inheritance of Chinese classical culture. It represents the visual elements and expression art of Chinese traditional art. In the development process of the industrial age and the present information age, the traditional seal cutting technology presents rich and colorful artistic connotations due to the advancement of tools, the liberation of ideas and the blending of multiple cultures. In the continuous development of the traditional culture under the philosophical context and aesthetic taste, in seal cutting knife method, seal cutting color, seal cutting rules, seal carving artistic conception molding and other aspects of the typical design aesthetic style, Graphic design is one of the important development context, in the development of modern graphic design, plays a pivotal role, has produced a huge impact. Through the entry point of China Seal Seal marking in 2008 Beijing Olympic Games, this study analyzes the development status of seal cutting process oriented graphic design, and the trend of nationalization and cosmopolitzation. The future vision of the application of seal cutting technology in graphic design is analyzed. Secondly, the problems of seal cutting technology in graphic design are analyzed. These problems include: the evolution of seal cutting characters is not detailed enough, the design of seal cutting form is not lively enough, and there is a lack of novel layout and so on. The reasons behind it are the lack of development of seal cutting techniques and the lack of inheritance of seal cutting culture. Thirdly, according to these reasons, the development of seal cutting technology is deeply explored, including the method of moving knife, the method of color, the method of composition, and so on. On the other hand, it is pointed out that the culture of seal cutting should be deeply excavated and inherited. Advocate the unity of product and design in the level of cultural value. Finally, this series of methods are applied in practice, and an independent design case is given.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J51;J292.4

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