波普艺术在艺术设计中的数字化表现

发布时间:2018-10-24 09:52
【摘要】:本文以波普艺术在艺术设计领域中占据的重要地位为写作导向,重点梳理了波普艺术的表现风格与创作手法在现代艺术设计领域的新发展;并基于现当代艺术设计作品中波普艺术风格这一表现形式,探讨了当代多元文化语境下的受众对于波普艺术流行文化的需求。波普艺术所呈现的大众性、趣味性、商业性,使其既具有传统艺术所尊崇的艺术审美性同时又具有迎合广大普通消费群众的审美趣味;又因波普艺术的时代性、流行性使波普风格的艺术设计必然会依托新媒体科学技术。而作为艺术设计重要门类的视觉传达设计通过视觉媒介表现并将信息传达给观众,更是体现着设计的时代特征与丰富内涵。此次的毕业设计作品是对波普艺术风格的数字化再设计实践探索,也是对当下设计流行趋势的准确把控:设计主体是乔治·莫兰迪的静物油画作品,表现语言是波普艺术家惯用的高饱和度流行色和网点规律排列构成,制作手法是依靠了新科学技术、新传媒手段的Cinema 4D软件制作,指导思想是设计需具备迎合消费市场适应社会的商业特性。互联网时代,便于网络传播推广的数码软件设计作品充满朝气,2017年的艺术设计流行趋势均在本次设计作品中有集中体现。
[Abstract]:Based on the important position of pop art in the field of art design, this paper focuses on the new development of pop art in the field of modern art design. Based on the expression of pop art style in modern and contemporary art design works, this paper discusses the audience's demand for pop culture of pop art in the context of contemporary multiculturalism. The popular, interesting and commercial nature of pop art makes it have not only the aesthetic quality of art respected by traditional art, but also the aesthetic taste which caters to the masses of ordinary consumers, and because of the epochal nature of pop art, Popular pop style of art design will inevitably rely on new media science and technology. As an important category of art design, visual communication design expresses and conveys information to the audience through visual media, which embodies the characteristics of the times and rich connotation of the design. The graduation design works are a practical exploration of the digital redesign of pop art style and an accurate control of the current trend of design: the main body of the design is the still life oil painting by George Morandi. The expression language is the popular color of high saturation and the regular arrangement of dot, which is used by pop artists. The production technique is Cinema 4D software, which relies on new science and technology and new media means. The guiding principle is that the design needs to meet the needs of the consumer market to adapt to the business characteristics of society. In the Internet era, digital software design works, which are easy to spread and popularize on the Internet, are full of vitality. The trend of art design in 2017 is concentrated in this design work.
【学位授予单位】:山东工艺美术学院
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:J505

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