“画说端午”视觉形象设计与应用
发布时间：2018-11-09 20:44
【摘要】：端午节是我国民间重要的传统节日之一,是我国传统文化的重要组成部分。端午佳节曾伴随了中华民族几千年的文明进程。它曾给我们带来了家庭、亲情的欢乐,如全家人围坐在一起裹粽子;也曾激励着我们对民族的热爱,如对屈原的怀念;也曾激荡着我们雄性勃发的激情,如龙舟竞技;也曾让我们有着无限美好的遐想,如白蛇传奇。然而,自近代以来,传统文化日渐式微,尤其是文化全球化更加造成了传统文化的衰落。弘扬传统文化,使更多年轻人能够正视自己的民族优秀文化传统,对培养年轻人正确价值观和世界观有着积极意义;其必将能够增强民族自豪感,也是对丰富世界文化做出重要的贡献。为此,本设计研究正是在这个基础上展开。首先从收集端午节文化资料开始进行学习研究,找出与其相关的设计元素,如粽子、龙舟、雄黄酒、艾叶、五毒、白蛇传奇等等。一方面,将收集的视觉元素用现代化的处理手段去呈现视觉效果,烘托整体氛围;另外一方面,在借鉴中国民间文化艺术的优秀成果上,比如中国民间传统图案纹样、陕西民间剪纸等基础上进行图形符号和插画艺术创作。以"画说端午"为品牌视觉形象。设计开发端午节日相关的一系列物品。通过设计有望对端午节的传播和发展起到助力作用。
[Abstract]:Dragon Boat Festival is one of the most important traditional festivals in China and an important part of Chinese traditional culture. Dragon Boat Festival has accompanied the civilization of the Chinese nation for thousands of years. It has brought us the joy of family, affection, such as the whole family sitting together wrapped zongzi, also inspired us to love the nation, such as qu Yuan's memory, but also stirred our male boom passion, such as dragon boat competition; Also once let us have infinite beautiful reverie, such as the white snake legend. However, since modern times, traditional culture has gradually declined, especially cultural globalization has caused the decline of traditional culture. Carry forward the traditional culture, enable more young people to face up to their own outstanding cultural traditions, to cultivate the correct values of young people and world outlook has a positive significance; It will certainly enhance national pride and make important contributions to enriching world culture. Therefore, the design research is carried out on this basis. First of all, from the collection of cultural materials for the Dragon Boat Festival began to study, to find out the relevant design elements, such as zongzi, dragon boat, realgar wine, Ai Ye, Wudu, White Snake Legend and so on. On the one hand, the collection of visual elements with modern processing means to present visual effects, contrast the overall atmosphere; On the other hand, on the basis of drawing lessons from the outstanding achievements of Chinese folk culture and art, such as Chinese folk traditional pattern, Shaanxi folk paper-cut and so on, graphic symbols and illustrations are created. To "painting Dragon Boat Festival" for the brand visual image. Design and develop a series of items related to Dragon Boat Festival. Through the design is expected to play a role in the transmission and development of the Dragon Boat Festival.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524
本文编号：2321512
[Abstract]:Dragon Boat Festival is one of the most important traditional festivals in China and an important part of Chinese traditional culture. Dragon Boat Festival has accompanied the civilization of the Chinese nation for thousands of years. It has brought us the joy of family, affection, such as the whole family sitting together wrapped zongzi, also inspired us to love the nation, such as qu Yuan's memory, but also stirred our male boom passion, such as dragon boat competition; Also once let us have infinite beautiful reverie, such as the white snake legend. However, since modern times, traditional culture has gradually declined, especially cultural globalization has caused the decline of traditional culture. Carry forward the traditional culture, enable more young people to face up to their own outstanding cultural traditions, to cultivate the correct values of young people and world outlook has a positive significance; It will certainly enhance national pride and make important contributions to enriching world culture. Therefore, the design research is carried out on this basis. First of all, from the collection of cultural materials for the Dragon Boat Festival began to study, to find out the relevant design elements, such as zongzi, dragon boat, realgar wine, Ai Ye, Wudu, White Snake Legend and so on. On the one hand, the collection of visual elements with modern processing means to present visual effects, contrast the overall atmosphere; On the other hand, on the basis of drawing lessons from the outstanding achievements of Chinese folk culture and art, such as Chinese folk traditional pattern, Shaanxi folk paper-cut and so on, graphic symbols and illustrations are created. To "painting Dragon Boat Festival" for the brand visual image. Design and develop a series of items related to Dragon Boat Festival. Through the design is expected to play a role in the transmission and development of the Dragon Boat Festival.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524
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